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In-cinema featurette, “Magic Chairs,” for AMC Theaters out of Fitzgerald & Co, Atlanta, Georgia, is nominated for Outstanding Created Environment in Broadcast Program or Commercial.



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Los Angeles, CA, January 22, 2010 – Digital studio Radium/Reel FX, Santa Monica/Dallas, is honored by the Visual Effects Society with a nod for an 8th Annual VES Awards.  In-cinema featurette, “Magic Chairs,” for AMC Theaters out of Fitzgerald & Co, Atlanta, Georgia, is nominated for Outstanding Created Environment in Broadcast Program or Commercial.  The 45-second featurette, which precedes all AMC feature presentations, showcases a vivid CG garden sprouting from a velvety theater interior.  CG Supervisor Dariush Derakhshani, CG Artist Steve Cummings, Technical Director Harry Michalakeas and VFX Supervisor Rob Nederhorst were the nominees for the Radium/Reel FX team, which was comprised of both entertainment and commercial artists, who worked across both studios to complete the job.

The featurette is available for screening at

Also of note, Reel FX Animation Supervisor Steve Nichols received a V.E.S. nomination in the category of “Outstanding Animated Character in a Live Action Motion Picture” for his work on District 9, prior to joining Reel FX.

The winners of 8th Annual VES Awards will be announced at the event on February 28, in Los Angeles at the Hyatt Regency Century Plaza Hotel.

Formed in 1997, The Visual Effects Society (VES) top nominee this year is James Cameron’s ‘Avatar’. VES is the entertainment industry’s only organization representing the full breadth of visual effects practitioners including artists, technologists, model makers, educators, studio leaders, supervisors, PR/marketing specialists and producers in all areas of entertainment from film, television and commercials to music videos and games. Comprised of a diverse group of more than 2,000 members in 20 countries, the VES strives to enrich and educate its own members and members of the entertainment community at large through a multitude of domestic and international events, screenings and programs.



Client: AMC Theaters

Product: Coca-Cola

Title: “Magic Chairs” :45

Airdate: June 5, 2009 in AMC theaters nationwide

VFX/Editorial Company: Radium/Reel FX, Dallas/Santa Monica

Creative Director: Dale Carman

Executive Producer: Gary Banks

VFX Supervisor: Rob Nederhorst

CG Supervisor: Dariush Derakhshani

Digital Supervisor: Augusto Schillaci

Technical Director: Harry Michalakeas, Richard Wardlow

Compositors: Dag Ivarsoy, Brady Doyle, Joe Censoplano

Producer: Ian Unterreiner

Concept Artists: Ronnie Bates, Erin McGuire

CG Artists: Jerry Weil, Steve Cummings, Kent Alfred, Mike Wallace, Randy Hayes, Ty Chen

Animation Supervisor: Dave Vallone

Lighting Supervisor: Jeff Alcantara

Lighters: Mike Walton, Richard Gouge, Tiffany Grant, Francis Wu

Designer: Hatem Ben Abdallah

Editorial/Audio Post Company: Radium/Reel FX, Dallas/Santa Monica

Editor: Peter Tarter

Editorial Assistant: Sarah Cole

Director of Audio: Frank Salazar

Audio Artists: Frank Pittenger, TJ Callaway

Advertising Agency: Fitzgerald & Co, Atlanta

Producer: Sarah Zehnle

Creative Director: Hal Barber

Art Director: Patrick Campbell

Copywriter: Leslie French

Account Manager: Melissa Adams

Production Company: Happy Larry Pictures, Santa Monica

Director: Charlie Watson

DP: Paul Cameron

Executive Producer: Stelio Kitrilakis

Line Producer: Chris Whitney

Tools Used: Zbrush, Maya, Scratch, Nuke, custom programs

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