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THE MISSION DOES HEAVY LIFTING FOR HERSHEY’S

Venice-based visual effects studio The Mission proves chocolate and caramel to be an industrious combination in the VFX-laden :15 “Teamwork” for Hershey’s out of Arnold, NY.  The spot features the iconic Kiss, now infused with caramel, heaving blocks of the golden confection into a warming vat.  The animation portion of the spot was directed by The Mission’s Piotr Karwas.

“Teamwork” opens on an all-CG factory populated with hard-hat clad Kisses, all working together to toss cubes of golden caramel into a vat.  They use their drop-shaped bodies to move the cubes from stack to train to vat, and finally in finished form into the mouths of an amorous couple sitting on a riverside dock.  The spot closes on the tags, “Delightfully delicious” and “One-of-a-Kind Kisses,” along with the caramel-infused Kiss itself.

About The Mission

The Mission is a high-end visual effects studio specializing in commercials, film and digital content.  It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA.

With the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a lean and dynamic powerhouse of a partner to deploy into your creative process.

From concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings a smart, beautiful and efficient component to every visual dimension of your project.

Credits:

Client: Hershey’s
Title: “Teamwork” :15
Airdate: Currently airing
Agency: Arnold, NY
Agency Producer: Adam Perloff
Associate Creative Directors: Meghan Williams, Nate Williams
Chief Creative Director: John Staffen
VFX/Animation: The Mission, Venice, CA
Executive Producer: Michael Pardee
Animation Direction and Editing: Piotr Karwas
Design and Modeling: Chad Fehmie
Animation: Alfonso Alpuerto
Lighting and FX: Samir Lyons
Compositing: Katrina Salicrup
VFX Producer: Ryan Meredith

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