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Sonic Union Ignites Sonic Greatness for GE “Measure”

The 2012 London Olympics Games are sizing up to be a memorable year for the US. When seeking to create an outstanding audio experience for their Olympic spot, “Measure”, BBDO New York chose Sonic Union, NY. We think the results deserve a medal.

Sonic Union Mixer Michael Marinelli

Client: General Electric
Agency: BBDO NY
CCO: David Lubars
Client: General Electric
Sr. Creative Director/AD: Eric Cosper
Sr. Creative Director: Michael Aimette
Director of Content: Regina Ebel
Producer: George Sholley
Creative Director/Copywriter: Tim Roan
Creative Director/Art Director: Kevin Jordan
Music Producer: Rani Vaz
Production Company: Skunk
Director: John Hillcoat
Director of Photography: Benoit Delhomme
Music House: Human
Edit House: Rock Paper Scissors
Editor: Adam Pertofsky
Visual Effects House: The Mill
Audio Post: Sonic Union
Mixer: Michael Marinelli

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