Everything Now is proud to present a more in depth advance look at “Money + Love,” a double video directed by David Wilson, written by David Wilson and Arcade Fire, and starring Arcade Fire and Toni Collette.
“Money + Love” opens in the aftermath of Arcade Fire’s 360-degree deal with global media and e-commerce platform Everything Now, and features a narrative that unfolds over the course of full performances of “Put Your Money on Me” and “We Don’t Deserve Love” from the GRAMMY-nominated global #1 album Everything Now (Sonovox/Columbia).
“Money + Love” joins David Wilson’s long foray into music video direction with a plethora of top artists such as Tame Impala, David Guetta, Chromeo, Arctic Monkeys and many others. Wilson was awarded a 2017 Silver LIA, D&AD IMPACT 2017 Wood Pencil and Cannes Lions Gold in Film Advertising for the Nike spot “Made Of,” in addition to two D&AD 2017 Wood Pencils. Additional accolades include a Best Director nod from the UK Music Video Awards 2015 and a Grammy nomination in 2015 for the Arcade Fire music video “We Exist.” Beyond music video work, Wilson has also directed commercials for clients including Nike, Cadbury and Ikea, and is represented by The Directors Bureau in US and Riff Raff films in UK.
Win Butler commented on the ambitious scope of the two-song short film, “The concept of a double video really appealed to us, we’d always loved songs being put together as A and B sides… and these songs seemed perfect together. David has been a great collaborator for us since Reflektor and we were finally able to work with Toni whom we’d been wanting to work with for some time”.
Director/co-writer David Wilson added, “The ambition and scale of the this piece was huge from the outset. I adore working with Arcade Fire – reacting to their vision and scale is a beautiful thing to creatively respond to. The belief and trust in me from the band made this one of the best experiences of my career. It’s an as-close-to-perfect collaboration that I can think of with me and Win hitting emails backwards and forwards continually over the formation of the script. The connection, communication and enthusiasm from the band on the multiple shoot days led to an extremely tight bond. I’m super excited for this to be out in the world.”
Toni Collette said of her role, “Arcade Fire is on of my all time favorite bands. I was blown away when they asked me to be part of a their video. It was a total pleasure acting with them and an even greater pleasure getting to know them. They continue to inspire and I continue to admire. I mean, who gets to do that? I am so lucky!”
For further information, go to arcadefire.com.
Credits:
Money + Love
Director: David Wilson
Executive Producer: Sue Yeon Ahn
Producer: Jason Baum & Richard Ostiguy
DP: Christophe Collette, CSC
Editor: Thomas Grove Carter & Vid Price @ Trim
Production Designer: Louisa Schabas
Wardrobe Stylist: Renata Morales & Becca Blackwood
Sound Design and Mixer: Neil Johnson @ Factory Studios
Colorist: Simon Bourne @ Framestore
VFX: Technicolor UK, Ben Dobson, David Schagerström
Starring Arcade Fire & Toni Collette