L-R: Sonia Blum of Sonia Reps & Toni Saarinen of Saarinen & Pico


Newly-launched strategic creative group ATK PLN has expanded their business development team, bringing on Sonia Reps for Midwest sales representation and Saarinen & Pico for West Coast sales representation. Sonia Reps, led by Sonia Blum and Hillary Herbst, is a full-service representation company specializing in live action, CG, VFX, motion graphics, design, 2D and 3D animation, mixed media, branded content, editorial and music and sound design. Its current roster includes Durable Goods, Rodeo Show, Grand Large, The Famous Group, 71 Degrees North, Bent Image Lab, Nerd Productions, Nylon Studios and The Colonie. Saarinen & Pico, made up of founder Toni Saarinen and Brandon Pico, brings a wealth of experience to their 10-year partnership representing commercial directors, animators and FX artists on the West Coast and Texas markets. Its current roster includes Aggressive, Cultivate, Mutt, Concrete + Clay, BODEGA, Double-wide 360, Click3X, Acme Filmworks and Zoom USA.

Notes ATK PLN Managing Director David Bates, “We’ve built our team with key leadership that is highly experienced, yet also incredibly agile, fearlessly embracing the future as it’s unfolding. We’re excited to add two rep groups to our team that are already in lock-step with us and are aggressively looking toward what’s next.”

ATK PLN launched earlier this month by Reel FX commercial division and former Shilo owner/Creative Director Jose Sebastian Gomez, who is leading the shop as Executive Creative Director.



ATK PLN is a strategic creative group positioned firmly at the intersection of design, animation and live action. They fuse design-driven visuals with feature film finesse, telling stories on screens of all sizes. With offices in Hollywood, Dallas and Montreal, ATK PLN’s work entertains, elicits emotion and elevates brand success for their partners.