Durable Goods director Ben Chappell teams up with longtime collaborator Aaron Brown to put a spin on reality in a surreal music video for Arctic Monkeys’ first single “Four Out of Five,” from their recently debuted album Tranquility Base Hotel & Casino. The much-anticipated video, which has garnered over 4 million views in less than 48 hours, follows lead singer Alex Turner as he strolls the corridors of a palatial home, photographs a black stallion and appears mysteriously in an orange underground tunnel. The 70s cinema-inspired visual approach fuses vintage opulence with eye-catching cinematography, creating an unexpected, yet tantalizing, forward motion to the piece. Often shooting in one-point perspective, Chappell infuses a twisted reality throughout the video alternating Turner between two versions of himself.
The video was shot over two days in Northern England at Castle Howard, one of the many locations in Kubrick’s Barry Lyndon. In addition to the music video, Ben has been working closely with the band on the media campaign for the new record, contributing photography for the album art as well as teaser videos leading up to the album release.
This video adds to Chappell’s growing slate of video projects for top artists including Miley Cyrus, Rick Ross, Nas, Miranda Lambert, The Beach Boys, among others. He is represented for commercials and branded content by Venice, CA-based production company Durable Goods.
Credits:
Directors: Ben Chappell & Aaron Brown
Producer: Rob Leonard
Production Company: FRIEND
Exec Producer: Luke Tierney
Production Manager: James Greenall
Primary shooting location: Castle Howard, Yorkshire
PA: Grania Howard
1st AD: Billie Hallows
Runner: Charlotte Simpson
DOP: Stuart Bentley
Focus Puller: Steven Gardner
Loader: Mark Bull
Camera Trainee: Charlotte Croft
CCTV: Dave Williamson
Camera Car Driver: Christopher Bates
Grip: Steve Manningham
Gaffer: Lee Martin
Electricians: Vinny Cowper, Vinny Singh & Jamie Priestner
Genny Op: Craig Cowper
Production Designer: Mark Connell
Art Director: Max Lincoln
Art Assistant / Props: Dec Hardy
Props / Construction: Ben Greenwood
Projection: Lester Dunton
Wardrobe Stylist: David Nolan
Make-Up: Lou Howard
Hair: Tom Bushnell
Horst Master: Mark Atkinson
Germany Location Manager: Jens Geibel
Editor: Matt Cronin
Post House: Time Based Arts
Post Producer: Sean Ewins
Scanimate: Dave Sieg
Matte Painting: Dave Gibbons
Assistant Buyer – Alyssia Kremin
Camera – Panavision
Film Dev – Cinelab
Coveralls – G Woodall & Sons
Vintage Cameras – Golden Age TV
Electrician – Rav Sing
Runner – Sarah Lamb
About Durable Goods
Durable Goods is a creative production company known for partnering with agencies and brands to conquer the diverse challenges of an evolving media landscape.
Working as an inspired and responsive team, we apply our creative and technical expertise to spark innovative storytelling and elevated concepts. Our company culture brings out the best in directors, inspiring them to reach new heights in their work across a diverse range of formats and screens.
Our community approach fosters long-term collaboration with our clients and talent. Together, we are stronger than the sum of our parts.