Paranoid pop music group BIG DATA has released a  series of web shorts amplifying a modern advent of artificial intelligence: his upgraded forthcoming album BIG DATA 3.0. BIG DATA and directing team GHOST + COW (John Carlucci and Brandon LaGanke) directed and co-wrote the shorts, edited by Geordie Anderson, with sound design and mix by Sonic Union’s Brian Goodheart.



A parody of the uptick of modern smart home devices, the clips introduce “L1ZY,” an AI assistant capable of learning anything and everything–including a handful of things it shouldn’t. Running ‘BIG DATA 3.0,’ the darkly satirical tool (akin to “Black Mirror” themes) seamlessly syncs with a suburban family’s various schedules, needs and wishes, until L1ZY’s gentle instructions take sinister turns. It isn’t long before the household finds themselves overtaken by BIG DATA 3.0, L1ZY gradually fulfilling their needs until AI consumes them entirely.



About Sonic Union


Sonic Union helps marketers craft their brand messages by delivering true excellence in sound. In our renowned and inspiring spaces, we enjoy collaborating with ad agencies, content creators, editors, producers and directors – amplifying and refining their creative intent.

Our all-original group of nine staff mix engineers/sound designers, dispersed between two locations in Union Square and Bryant Park, are deeply experienced in doing what they love, and well-supported all the way. The process and experience is as important to us as the final product.

Thanks to our entire tight-knit and inspired team, Sonic Union is trusted with some of the highest profile commercial audio post work in the business.




Producer: Steve Cozzarelli

Director: GHOST + COW (Brandon LaGanke, John Carlucci)

Writers: BIG DATA and GHOST + COW

Story and Executive Producer: BIG DATA



Claire Burns as Mary

David Levin as Gerry

Juliet Brett as Alison

Alexander Jameson as Brandon

Sondra James Weil – Neighbor

Lizy Ryan as L1ZY


Director of Photography: Luke McCoubrey

Editor: Geordie Anderson

Score and original music: BIG DATA

Sound Design and Mix: Brian Goodheart (Sonic Union)

Executive Creative Producer: Halle Petro (Sonic Union)

Color: Ashley Ayarza

Producer: Elizabeth Mitchell (Nice Shoes)

VFX Artist: Tim Mearini

Production Designer: Jana Bergstedt

Makeup / SFX Artist: Emma Berley

Art PA / Driver: Scott Raven

Wardrobe Stylist: Kayci Rothweiler

1st AD: Ruby Walters

Assistant camera: Julian Tran

Production Sound Mixer: Edward Morris

Camera PA: Beth Fletcher

Key Grip: Jesse Moritz

Grips: Landon Yost, Mitch Perrin

Gaffer: Jesse Sanchez-Strauss

Swing: Rylie Patterson

Production Assistants: Smij McBee, Angie Blas

Special thanks to: alldayeveryday productions, De Boer Media