Paranoid pop music group BIG DATA has released a series of web shorts amplifying a modern advent of artificial intelligence: his upgraded forthcoming album BIG DATA 3.0. BIG DATA and directing team GHOST + COW (John Carlucci and Brandon LaGanke) directed and co-wrote the shorts, edited by Geordie Anderson, with sound design and mix by Sonic Union’s Brian Goodheart.
A parody of the uptick of modern smart home devices, the clips introduce “L1ZY,” an AI assistant capable of learning anything and everything–including a handful of things it shouldn’t. Running ‘BIG DATA 3.0,’ the darkly satirical tool (akin to “Black Mirror” themes) seamlessly syncs with a suburban family’s various schedules, needs and wishes, until L1ZY’s gentle instructions take sinister turns. It isn’t long before the household finds themselves overtaken by BIG DATA 3.0, L1ZY gradually fulfilling their needs until AI consumes them entirely.
About Sonic Union
Sonic Union helps marketers craft their brand messages by delivering true excellence in sound. In our renowned and inspiring spaces, we enjoy collaborating with ad agencies, content creators, editors, producers and directors – amplifying and refining their creative intent.
Our all-original group of nine staff mix engineers/sound designers, dispersed between two locations in Union Square and Bryant Park, are deeply experienced in doing what they love, and well-supported all the way. The process and experience is as important to us as the final product.
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Producer: Steve Cozzarelli
Director: GHOST + COW (Brandon LaGanke, John Carlucci)
Writers: BIG DATA and GHOST + COW
Story and Executive Producer: BIG DATA
Claire Burns as Mary
David Levin as Gerry
Juliet Brett as Alison
Alexander Jameson as Brandon
Sondra James Weil – Neighbor
Lizy Ryan as L1ZY
Director of Photography: Luke McCoubrey
Editor: Geordie Anderson
Score and original music: BIG DATA
Sound Design and Mix: Brian Goodheart (Sonic Union)
Executive Creative Producer: Halle Petro (Sonic Union)
Color: Ashley Ayarza
Producer: Elizabeth Mitchell (Nice Shoes)
VFX Artist: Tim Mearini
Production Designer: Jana Bergstedt
Makeup / SFX Artist: Emma Berley
Art PA / Driver: Scott Raven
Wardrobe Stylist: Kayci Rothweiler
1st AD: Ruby Walters
Assistant camera: Julian Tran
Production Sound Mixer: Edward Morris
Camera PA: Beth Fletcher
Key Grip: Jesse Moritz
Grips: Landon Yost, Mitch Perrin
Gaffer: Jesse Sanchez-Strauss
Swing: Rylie Patterson
Production Assistants: Smij McBee, Angie Blas
Special thanks to: alldayeveryday productions, De Boer Media