20 Campaigns That Will Win at Cannes

Leo Burnett’s Mark Tutssel makes one last set of predictions



For the past 17 of his 34 years with Leo Burnett, Mark Tutssel has been sharing his predictions for which marketing campaigns will win at the Cannes Lions. And, as one of the only agency leaders to serve as a Cannes jury president five times, he’s had a 100% success rate in recent years.

Tutssel is just weeks away from retirement, but he agreed to do one last prediction list. Here are his selections, with summary and analysis by Adweek.


Nike, “Dream Crazy,” Wieden + Kennedy Portland


Few ads have had the immediate cultural impact of Nike’s “Dream Crazy,” which kicked off the 30th anniversary of “Just Do It” by featuring polarizing quarterback Colin Kaepernick. W+K Portland’s ad set off a cacophonous debate around players protesting police violence. Critics raged, and Trump tweeted, “What was Nike thinking?” But the campaign was credited with a 31% sales increase.


Read the original article and the full list HERE.