Commercial and music video director David Wilson, represented by LA-based production company The Directors Bureau, teams with Chromeo on their latest music video “Juice.” Wilson leveraged his signature creative flair to weave humor and vibrant colors into the video, matching the upbeat electronic dance chords.
Wilson initially follows Chromeo musicians David “Dave 1” Macklovitch and Patrick “P-Thugg” Gemayel throughout the introduction, luring the audience as they begin their exploits with two mystery pairs of legs clad in orange high heels. Known for their ‘leg’ iconography from album covers to keyboard stands, the inclusion of heeled, silky-smooth women’s legs has been firmly connected with this electro-funk duo. “Juice” sees Chromeo launch their new album “Head Over Heels” by taking the ‘leg’ aesthetic to new territory as Wilson reveals that those heeled legs belong to the band themselves! Waxed and heeled, Chromeo are back.
Notes Wilson, “Having had a long-standing love affair with imagery of men in heels, Chromeo’s new aesthetic made my heart sing. The key for me was embracing the heels look with the narrative of Dave and P traveling to find the perfect orange juice.”
Wilson adds, “We were able to capture this with a high-gloss, European glamour look created by cinematographer Simon Chaudoir: the perfect man for the job. It was quite the task to achieve this piece in one California day’s worth of sunlight, but we got there with a big dose of fabulousness.”
“Juice” joins director Wilson’s slate of noteworthy music video work, including David Guetta’s “Titanium,” Tame Impala’s “Mind Mischief,” Arcade Fire’s “We Exist” and Arctic Monkeys “Do I Wanna Know,” among others. His directorial achievements have been honored with UK Music Video Awards, D&AD Pencils, an IMVDb MV of the Year recognition, and a Grammy nomination. Beyond his music video experience, he has also directed to branded content and commercials, for such clients as IKEA, Cadbury and Nike.
CREDITS:
Director: David Wilson
Prod Co: The Directors Bureau
EP: Sue Yeon Ahn
Producer: Jason Baum
DP: Simon Chaudoir
Production Designer: Almitra Corey
Stylist: Lisa Katnic
Editor: Biff Butler @ Rock Paper Scissors
Colorist: Jason Wallis @ Electric Theatre Collective
VFX: Electric Theatre Collective
Sound: Adam Primack @ Lime
Movement Coach: Danny Dolan
About The Directors Bureau & TDB: Special Projects
The Directors Bureau has been operating out of Hollywood for over 20 years, and maintains a distinctive roster of directors who capture the popular imagination in a broad range of media. Their mission to build an acclaimed dossier of likeminded artists with varied careers has been marked by highly newsworthy and cinematic endeavors. A singular company culture fosters originality and collaboration, which shines through in the company’s exceptional work.
TDB: Special Projects division provides bespoke concepts, marketing and media solutions to a select group of clients.