DFS: THE LEGO MOVIE X DFS BY KROW COMMUNICATIONS
Furniture retailer DFS has partnered with The Lego Movie 2 for its winter sale campaign, which stars the cast of plastic minifigures.
Created by Krow, the ad opens with the characters of the Warner Bros blockbuster animation, including Lego Batman, Sweet Mayhem, Unikitty, Benny, Lucy and Emmet, squashed uncomfortably on a rickety two-tiered sofa.
Complaining that the seat is intolerable, the figures fight for space and a good position, until the movement and weight place too much strain on the chair, and it ultimately collapses beneath them.
Led by Emmet, the Lego characters embark on a mission to find themselves some comfy sofas and, in their words, “save our butts”.
Their quest for comfort brings them to their nearest DFS store where each of the characters finds the perfect DFS sofa for them, including a cool black recliner for Batman.
Credits
Art Director: Jo Jephcott
Copywriter: Gemma Galvin
Creative Directors: Darryl George, Jon Mitchell
Business Director: Sarah Keates
Agency Producer: Emma Rookledge
Production Company: Warner Animation Group
Directors: Doug Nicholas, Todd Hansen
Producer: Farnaz Fahid
Editor: Anton Capaldo-Smith
Script Supervisor: Kristin Holloway
Composer / Sound Mixer: David Corwin
Animation: ATK PLN
Senior Producer: Samantha Daniel
CG Supervisor: Patton Tunstall
Technical Supervisor: Jon Speer
Technical Director: Tony Fan
Lighting Artist: Lyn Caudle, Shannon Thomas, Jeff Masters
Surfacing: Daniel Ries
Modeling: John Bearden, Bailey Bearden
Layout: Steven Sorenson
Motion Design: Chad Moseley
Animation Director: Jason Taylor
Animation Supervisor: George Schermer
Animators: John Turello, Andrzej Ellert, Manu Menendez
Motion Design: Chad Moseley
VFX/Online: Mike Roy
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