DoorDash’s newest campaign features a parade of these dishes, from pad thai to pork chops, rattled off in quick succession with thunderous gravitas by rapper Gift of Gab. Viewers will see meals they may not have tried before (order fried shiso immediately), as well as familiar foods like shakes and fries that are finally getting on the delivery bandwagon.

In another TV spot, Grammy-nominated MC Rapsody rhymes “cacciatore” with “chimichurri” and “spiral ham” with “blackberry jam.” Fast food chains and sit-down restaurants also make an appearance, including The Cheesecake Factory, Wendy’s, Chipotle, Buffalo Wild Wings and an animated McFlurry from McDonald’s. Chili’s “Baby Back Ribs” chorus also gets a vocal makeover from Gift of Gab. In all, 52 different stylized dishes appear in the spots.

“We embraced the notion of celebrating diversity in how the work itself was made; mashing up animation, textures, patterns, live-action, subtle elements of surrealism, and spoken word,” says DoorDash VP of Marketing Kofi Amoo-Gottfried. “This is a new take—as most of the work in the category focuses on the idea of delivery, rather than on the food itself.”



A new tagline, “Every Flavor Welcome,” accompanies the campaign from The Martin Agency, which is the first led by Amoo-Gottfried, who joined the company in May after three years at Facebook. It’s also the first campaign after the company discovered a data breach that exposed the information of 4.9 million customers and merchants earlier this year.

The campaign is running on TV, digital, and social media placements. Out-of-home ads feature scannable QR codes that let users order the food pictured on the billboard. Customers who place three orders of at least $12 by Nov. 3 using the code EVERYFLAVOR will be entered to win $1,000 in DoorDash credit to use toward a dinner party, as well as a year of DashPass, the service’s fee-free subscription program.

Oct 07, 2019
The Martin Agency
Production Company:
Rattling Stick
Joel Kefali
Executive Producer:
Matt McManus
VFX Producer:
Anwei Chen
VFX Producer:
Lauryn Grimando
Aubrey Woodiwiss
Color Assistant:
Ale Amato
Color Assistant:
Briana Brackett
CG Supervisor:
Mat Stevens
Marco Oryx
CG Lead:
Beau Cameron
CG Lighter:
Danka Chiang
Flame Artist:
John Price
Flame Assist:
Ujala Saini
Tiago Majuelos
Matty Deans
Robert Wallace
Frances Haszard
Creative Director:
Jeff Boddy
3D Generalist:
Josh Van Praag
3D Generalist:
Brody Davis
Margaret Bialis

Original article can be viewed here