L-R Sami and Ludovico


Production company Eskimo has signed directing duo SÄMEN for U.S. commercial representation. SÄMEN is an internationally-renowned directing duo, made up of Sami and Ludovico, which is best known for propelling stories with unique directorial artistry that captures striking, cinematic imagery and integrates it with bold, multi-dimensional performances. The duo’s astute eye for drawing nuanced and dimensional character and scene portrayals has been the driving force behind spots for the likes of Nike, Vodafone, Hyundai, BMW, Lamborghini, Apple, Tudor, Greenpeace, Yamaha, Fastweb, US Soccer, Schoffel and others. The duo has collaborated with such top agencies as J. Walter Thompson, DLV BBDO, Vice, Ogilvy & Mather, Grey United, Saatchi & Saatchi and Leo Burnett and many others.


Click HERE to view a selection of SÄMEN’s work.


When I came across SÄMEN’s work, what I was immediately drawn to was their sleek and modern aesthetic, but most importantly, I was impressed by the sharp storytelling that’s embedded in their work,” notes Eskimo Executive Producer Gianfilippo Pedrotti.SÄMEN’s ability to fuse high-end visuals with clear and strong narratives translates into individual and unique work that spans several platforms that brands have to contend with nowadays.”

“At this point in our career, we are focused on creating work that uses the power of visuals and strong performances to spark desired emotional reactions from audiences,” adds SÄMEN. “Eskimo’s ethos of putting creativity first, while providing its directorial talent with the freedom and resources to push artistic boundaries, is definitely in line with this direction that we are taking. We are excited to begin this new journey with the Eskimo family.”


Italy-native, SÄMEN began its directorial journey in the music video space. While directing videos for locally-known artists and bands, an advertising agency exec took notice of their talents, tapping them to direct a spot for IKEA. SÄMEN was immediately drawn to the creative possibilities of telling unique stories in short-form and has remained in the commercial space ever since. Prior to coming to Eskimo, SÄMEN was represented at Stink Films.

Based in Milan, Italy, the duo is fully encompassed by the city’s dynamic offerings of art and culture. When they are not pitching for the next big brand campaign, or working on their dystopian short film, you can find the duo capturing small slices of the world while practicing their passion for photography and traveling. You may also find the fine-dining connoisseurs taking their creativity to the kitchen, whipping up a full-course dinner.


About Eskimo

Eskimo is a production company working across advertising and entertainment. With a tightly engineered roster of award-winning directors, producers and creatives, we work to create content that is sustainable, meaningful, and above all, truthful. This steadfast commitment to story inspires top assignments for the world’s leading agencies and brands.