MICROSOFT XBOX: GOING IN HOT BY GNET
Date: Sep 2018
Hollywood-based creative agency gnet once again echoes the cheeky humor of PlayerUnkown’s Battlegrounds (PUBG) in the most recent live-action trailer celebrating the game’s full product release on Xbox One. The 30-second ‘Going In Hot’ trailer shows that a well-coordinated team can function mid-battle – but that, sometimes, spontaneity is more fun.
Having already garnered numerous awards for their PUBG ‘Unknown Air’ trailer, gnet, recently named ‘Agency of the Year,’ at the PromaxGAMES Awards, leverages its fan-driven approach to spark fan frenzy and digital buzz.
Client: Microsoft Xbox One