JENNIE-O Lets You Give Your Family the Bird this Holiday Season


JENNIE-O® OVEN READY™ Turkey has launched a new holiday campaign, created by BBDO Minneapolis.


Sawt News


JENNIE-O® OVEN READY™ Turkey is a pre-seasoned whole turkey that cooks right in the bag from frozen, no thawing required. It’s the easiest way to give your family the bird. And that’s exactly what JENNIE-O® is encouraging you to do this holiday season.

The “Give Your Family the Bird” campaign is a refreshing take on the holidays from a brand essential to the holidays. We’ve all got relatives we’d love to give the bird to—and JENNIE-O® OVEN READY™ Turkey makes it easy to do just that.

The digital campaign launches on November 1st, 2018 including :15 and :30 video, banners and social content.


You can find the spots HERE (:15), HERE (:30) and HERE (:47).


Client: Jennie-O Turkey Store

Director of Marketing: Brent Koosmann

Senior Vice President, Retail Sales & Marketing: Chuck Meath


Agency: BBDO Minneapolis

Group Account Director: Angela Johnson

Senior Account Executive: Alison Barbeln

Executive Creative Director: Noel Haan

Senior Copywriter: Kelly Hering

Senior Art Director: Shealah Cocherell

Producer: Deb Lustig


Production Company: Washington Square Films

Director: Ben Flaherty

President, Executive Producer: Kyle Martin


Read the original article HERE.