Venice Beach-based production company Rodeo Show has signed award-winning director Jonathan Barenboim for U.S. commercial representation. Jonathan brings an astute eye for light and visual composition to craft emotion-driven narratives with engaging characters and authenticity across his entire body of work. His signing comes on the heels of his recent collaboration with Rodeo Show on two campaign spots, “Our Labels” and “Always Valid, Never Optional,”  for FDA’s ‘This Free Life’ campaign. With a footprint in both advertising and entertainment, he has worked with top studios such as HBO, Netflix, Hulu and FOX, and has directed spots for top brands including Coca-Cola, Reebok, Nike, McDonald’s, Chevy, Diner’s Club, Doritos, Nielsen, and Ford Motor Company, among numerous others. Being fluent in Spanish, he also works on campaign spots across the Hispanic/Latin-American markets, including a Purina campaign that aired in Mexico and Argentina.


Click HERE to view a selection of his work.


Jonathan is extremely talented and has been great to work with, so we are very excited to bring him on board,” notes Rodeo Show’s Founder and Executive Producer Raphael Leopold. “His experience in the U.S and Hispanic entertainment and advertising markets, along with his raw talent for capturing compelling and relatable characters and narratives, make him a great addition to our roster and a perfect fit for the Rodeo Show family.”


Adds Jonathan, “Rodeo Show has an extremely driven and collaborative team that is willing to go the extra mile for their clients and directors, and truly enjoys the art of problem-solving. Having worked with them on a recent project, I knew immediately that they’re invested in their directors and the creative integrity of the work–and that made them a great fit for me.”


Jonathan has earned numerous accolades throughout his career, including being recognized by SHOOT Magazine’s New Director Showcase in 2015, as well as a Silver Clio Sports Award for Reebok’s ‘Road To Killington’ campaign. He also shot the Doritos commercial, “Pug Attack,” that won the ‘Crash The Super Bowl Contest’ and was the top-rated 2011 Super Bowl spot, as measured by USA Today’s ad meter. Additionally, Jonathan’s short film, The Lepidoctor, was nominated for a Student Academy Award, won the Golden Starfish Award at the Hamptons International Film Festival and took top honors at the Cannes Film Festival in the Emerging Filmmaker Showcase.


Argentine-American Jonathan was born and raised in Miami Beach, where he grew up surrounded by creative inspirations that inspired him to pick up a paintbrush as a toddler and later pick up photography. His passion for creating visual content led Jonathan to trade the Sunshine State for the Golden State and attend the University of Southern California (USC)’s prestigious School of Cinematic Arts, where he earned an M.F.A. in film production.


Jonathan is based in Los Angeles where he is discovering every adventure that comes with fatherhood with his son and wife. When he is not on set, you can find him working on his long-form documentary or continuing to practice his life-long passions of painting and photography.


About Rodeo Show


We are Rodeo Show, a scalable content development and production company driven by the dynamic landscape of both traditional and new media. We’re experts at building a dynamic incubator for artists to enjoy creative freedom backed up by resources necessary to collaborate closely with media clients, crafting a message that leaves the status quo in the dust.


This ain’t our first rodeo and we have the tenacity and agility to bring visions to life. Our high standards for production values ensure that all involved enjoy the show.


Regardless of the scope or size of a project, we thrive on the excitement of solving artistic challenges to create something special each time out of the gate.