In a new online campaign for K-Y, DECON directing team JEAN transforms men’s woeful attempts at 11th-hour romance into a home run, saving their misgivings with an impressive performance in the bedroom. The campaign, created in partnership with RB and Havas New York, includes three online videos that take an honest approach on how last minute efforts can prevail with a little overtime in the bedroom.

Click HERE to view the campaign.

From a man epically botching a homemade dinner to a man taking stock of his less than beach-ready physique, to a man attempting to make his limited formal wear appear attractive, each of the men are only reassured that their nighttime efforts will save their lack of romantic finesse.

About DECON

DECON is a culture-obsessed crew of storytellers who love to create. Our directors have a passion for style, music and culture that infuses their work with elegance, edge, wit, artistry and moments of unexpected intrigue. A mashup of buttoned-up process, urban culture and epic visual explosions, we bring our A game to projects big and small, for any screen imaginable and some yet to come.