THESE IMMERSIVE HELMETS GAVE NATGEO VIEWERS AN ASTRONAUT’S VIEW OF SPACE
Broadcaster promotes Darren Aronofsky’s ‘One Strange Rock’ with an ‘Astronaut Reality Helmet’
By Alexandra Jardine. Published on Mar 19, 2018
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National Geographic and McCann New York set out to give viewers an astronaut’s perspective of the earth–by sticking helmets on their heads. To promote its new series “One Strange Rock,” produced by Darren Aronofsky and Nutopia, the broadcaster created special “Space Projection Helmets” for viewers of a screening premier of the series in New York last week.
The headgear allowed them to view footage from “One Strange Rock” and used laser projection, custom fish-eye optics and in-built audio.
According to NatGeo, this offers a better experience of what it’s like to be an astronaut than virtual reality. Unlike in-market VR headsets, the helmet offers full visor field-of-view and is designed so the user can freely move their head inside of the dome to look around, just as an astronaut would within their helmet in space.
Following the premiere, the 25 helmets will now travel to science centers, schools and museums around the country, giving young people the chance to experience space too. Venues include the Center of Science and Industry (COSI) in Columbus, OH and Liberty State Science Center in Jersey City, NJ.
The helmets are the latest multi-dimensional storytelling initiative from McCann New York, which had also created the celebrated Lockheed Martin “Field Trip to Mars” group VR experience.
The project was executive produced by Jane Root who heads up production company Nutopia.
About
Credits
- Date
- Mar 19, 2018
- Agency:
- McCann New York
- Client:
- NatGeo
- EVP Strategy & Consumer Marketing:
- Dennis Camlek
- EVP Creative:
- Chris Spencer
- VP Strategy & Consumer Marketing:
- Kevin Bulmer
- Associate Marketing Manager:
- Brandon Kessler
- Sr. Director Strategy & Consumer Marketing:
- Katie Morrow
- EVP Global Communication & Talent Relations:
- Chris Albert
- VP Communications & Talent Relations:
- Jennifer DeGuzman
- Chief Creative Officer, North America:
- Eric Silver
- Co-Chief Creative Officer:
- Tom Murphy
- Co-Chief Creative Officer:
- Sean Bryan
- Executive Creative Director:
- Chris Mitton
- Executive Technology Creative Director:
- Nir Refuah
- Senior Copywriter:
- Pete Sherer
- Senior Art Director:
- Rick Cohen
- Associate Creative Director:
- Ryan Quigley
- Associate Creative Director:
- Andrew Hajjar
- Chief Production Officer:
- Nathy Aviram
- Executive Producer, Innovation:
- Christine Lane
- Executive Producer:
- Cindi Blondell
- Lead Producer, Innovation:
- Courtney Fallow
- Chief Communications Officer:
- Jeremy Miller
- Director Brand Communications:
- Neena Koyen
- Executive Global Account Director:
- Rob Rawley
- Account Director:
- Jennifer Prieto
- Account Supervisor:
- Juliana Cresci
- Group Strategy Director:
- Savanah Brihn
- Senior Strategist:
- Colin Parajon
- Senior Project Manager:
- Ethel Jones
- Senior Brand Content Creator:
- Eric Perini
- Brand Content Creator:
- Brett Berman
- Brand Content Creator:
- Aude Cuenod
- Helmet Design & Production:
- Rico Labbe
- Lead Designer:
- Pepin Gelardi
- Lead Interaction Designer:
- Theodore Ullrich
- Coordinator:
- Shelby Thompson
- Associate Designer:
- Ben Oppenheimer
- Product Design Engineer:
- Tan Tran
- Interaction Designer:
- Jing Wen Zhu
- Electrical Engineer:
- Dorian Fernandez
- Interaction Designer:
- Joe Saavedra
- Assembly:
- Lucy Yip
- Content Production:
- Framestore
- Executive Producer:
- Christine Cattano
- Senior Producer:
- Pete Jones
- Producer:
- PJ Stegall
- Director:
- David Estis
- Creative Director:
- David Estis
- Editorial:
- Sam Goetz
- Editorial:
- Jake Sadowsky
- CG Lead:
- Gabriel Portnof
- Compositing Lead:
- Matt Pascuzzi
- Compositing Lead:
- Steve Drew
- Compositor:
- Zavier Mojica
- Software Development:
- Hook
- Director of Engineering:
- Norman McGarry
- Producer:
- Kathryn Newman
- Helmet Fabrication:
- Tricreation
- Lead Fabricator:
- Jude Henson Oliver
- Helmet Fabrication:
- Forecast 3D
- Sound Design:
- Nylon Studios
- Sound Mixer:
- Rob Ballingall
- Designer:
- Rob Ballingall
Read the original article HERE.