Molly Ringwald Crowns Her Favourite Avocados in Super Bowl Spot

Energy BBDO developed the spot for Avocados From Mexico for the second year running

 

Avocados From Mexico today announced in their first teaser, titled ‘Tiara’, that they’ve partnered with Golden Globe nominated actress, sing and author, Molly Ringwald for their 2020 Super Bowl advertisement. Glimpse a sneak peek at what the Always Worth It brand and Molly are cooking up for this year’s Big Game in the ‘Tiara’ trailer.

“Our creative concept is a lot of fun and brings together a few of our favourite things – avocados, Molly Ringwald and of course, humour” said Kevin Hamilton, head of brand marketing, pr and strategy at Avocados From Mexico. “We felt Molly was the perfect fit for the brand given her prestigious career and the fact that she genuinely loves Avocados From Mexico.”

In the first teaser, fans can watch Molly prep one of the Avocados From Mexico in its hair and makeup chair before the pair have their big Super Bowl ad moment. Even a star like Molly Ringwald can see that Avocados From Mexico are always worth the extra attention.

 

 

“When I first heard about this opportunity, not only was I excited because it’s my first Super Bowl ad, but i was thrilled to work with a brand that I am both familiar with and eat on a regular basis” said Molly. “Avocados From Mexico are worth it because they are healthy, delicious on everything and always in season. I hope people love this funny, entertaining ad as much as I’ve loved filming it.”

 

 

For the second year running, Avocados From Mexico’s big game campaign was developed with creative agency partner Energy BBDO.

CLIENT: Avocados From Mexico

AGENCY: Energy BBDO

CREATIVE
CHIEF CREATIVE OFFICERS: Josh Gross, Pedro Pérez

ASSOCIATE CREATIVE DIRECTORS: Colin O’Toole, Hansel Quintela

ART DIRECTOR: McKailey Carson

COPYWRITER: Tracy Silagi

AGENCY
PRESIDENT AND CEO: Jeff Adkins

CLIENT SERVICE DIRECTOR: Bianca Dordea

ASST. ACCOUNT EXECUTIVE: LaSalle Smith

GROUP STRATEGY DIRECTOR: Shannon Smiley

STRATEGY DIRECTOR: Jemilly Castro

PROJECT MANAGERS: Blue Smith, Jake McGowan

INTEGRATED PRODUCTION
HEAD OF INTEGRATED PRODUCTION: John Pratt

EXECUTIVE PRODUCER: Jeff Davis

PRODUCER: Brittany Peskind

PRODUCER: Lily McNamara

EXECUTIVE DIRECTOR OF MUSIC: Daniel Kuypers

DIRECTOR OF INTEGRATED BUSINESS AFFAIRS: Frank Tavalino

BUSINESS MANAGER: Katie Rogulich

GROUP TALENT MANAGER: Mariellen Golfis

PRODUCTION
PRODUCTION COMPANY: Moxie Pictures

DIRECTOR: Frank Todaro

EXECUTIVE PRODUCER: Karol Zeno

LINE PRODUCER: Laura Henif

EDITING
EDITORIAL: Cartel

EDITOR: Kevin Zimmerman

ASSISTANT EDITOR: Mark Sheridan

VISUAL EFFECTS
VISUAL EFFECTS: Flare Chicago

SENIOR POST PRODUCER: Jenny McDonald

POST PRODUCER: Samantha Vaupel

DESIGN LEAD: Hung Vinh

DESIGNER: Viktoryia Kryvanos

FLAME LEAD: Mark Anderson

FLAME ASSIST: Jason Kerman

COLOUR
COLOUR: Nice Shoes

COLOURIST: Maria Carretero

COLOUR ASSISTANT: Alex Frankland

PRODUCER: Serena Bove

EP: Tara Holmes

SOUND
AUDIO: Flare Chicago

SOUND ENGINEER: Steven Aguilar

SENIOR POST PRODUCER: Jenny McDonald

POST PRODUCER: Samantha Vaupel

MUSIC COMPOSER: Andrew Oye

MEDIA
MEDIA AGENCY: Havas Media

SVP, GROUP ACCOUNT DIRECTOR: Bob Galietti

SVP, STRATEGIC INVESTMENTS: Jeff Gagne

VP, ACCOUNT DIRECTOR: Katie Koecheler

DIGITAL AGENCY
DIGITAL AGENCY: Richards/Lerma

PRINCIPAL & FOUNDER: Pete Lerma

PRINCIPAL, CREATIVE DIRECTOR: Aldo Quevedo

DIRECTOR, DIGITAL STRATEGY: Francisco Cardenas

DIGITAL MEDIA AGENCY
DIGITAL MEDIA AGENCY: RO2

CEO: Rodrigo Vallejo

DIGITAL DIRECTOR: Juan Pablo Achinte

SR. MEDIA PLANNER: Juanita Fierro

SR. MEDIA PLANNER: Tania Lazarus

PUBLIC RELATIONS
PR AGENCY: Padilla

ACCOUNT SUPERVISOR: Kayla Kaplan

 

Read the original piece here.