Nike “Just do it: Caster Semenya” by Wieden & Kennedy Amsterdam



A week after Nike released its controversial campaign starring NFL player Colin Kaepernick, the brand has gone viral with another ad featuring South African Olympic runner Caster Semenya.

The film tracks the running champion’s life moving backwards until the moment she took her first steps. Semenya is a groundbreaking athlete who has controversially been the target of gender testing due to the IAAF’s policy on high natural levels of testosterone in women. The ad was written by Christopher Cryer and art directed by Teresa Montenegro at Wieden & Kennedy Amsterdam, and directed by AG Rojas through Park Pictures.


Wieden & Kennedy Amsterdam
Executive creative directors
Eric Quennoy Mark Bernath
Creative directors
Evgeny Primachenko Hannah Smit Craig Williams
Art director
Teresa Montenegro
Christopher Cryer
Head of production
Joe Togneri
Executive producer broadcast
Michael MacMillan
Broadcast producer
Magda Czyz
Executive producer art
Maud Klarenbeek
Art producers
Kate Barrett Stacey Prudden
Planning director
Stephane Missier
Communications planner director
Hillary Heath
Group account director
Kathryn Addo
Account director
Amber Martin
Account managers
Cassandre Beck Molly Rugg
Head of design
Joe Burrin
Studio director
Lizzie Murray
Gustav von Platen
Studio artist
Noa Redero
Project manager
Loes Poot
Business affairs
Fiona Fan
Production company
Park Pictures
AG Rojas
Director of photography
Rina Yang
Nick Goldsmith
Executive producer
Stephen Brierley
Editing company
Trim Editing
Dominic Leung
Editor assistant
Dave Davis
Tatyana Alexandra
Audio post
Wave Studios
Sound designers
Ed Downham Alex Nicholls-Lee
Music artist
Cam Ballantyne
Post production
Glassworks Amsterdam
VFX supervisor / Lead compositor
Kyle Obley
Jan van de Laar
On set VFX supervisor
George Webster
Scott Harris
Executive producer
Anya Kruzmetra
Production coordinator
Salt Ibraeva



Read the original article HERE.