Hum by Verizon takes the drama out of driving by dramatically reading online reviews



Online reviews, while often helpful to consumers, can sometimes be a bit dull to read. Hum by Verizon, a connected car device that gives drivers insights about their vehicle and their driving experience, adds some thespian zing to those reviews by having a dramatic actor read them.

‘Take the Drama out of Driving,’ by Rokkan, injects a humorous dose of theater into less-than-dramatic reviews from real Hum users to show that Hum does exactly what it’s designed to: keep the drama out of driving.

Whether it’s flat tire assistance on a busy highway, clarity about why the ‘check engine’ light is on, or simply the comfort of knowing you’re never alone on the road, Hum ensures drivers are prepared for the unexpected on the road.

In the spots, we see an actor, clad in black against a black backdrop. He is assisted by a sound effects person and sidekick as he digs in with Shakesperean zeal, adding verve to phrases like, “I was stuck on a local highway with a flat tire,” and “My car battery was getting weak.” He does a particularly fine speed-read of a run-on review by ‘Tony.’

By pairing straight-forward and unedited reviews with the actor’s profound gravitas and deadpan humor, the sincere quality of satisfied Hum customers becomes the star of the show and the focus is clearly on how the technology can help people in need.

The campaign includes six mini-episodes and additional shorter spots to be rolled out via OLA, social, digital and ROS partnerships.

This campaign follows up a campaign by Rokkan done for the product last year that featured adorable mini horses. It returns to a more comedic tone taken by the first campaign for the technology.



Agency – Rokkan

CCO – Brian Carley

CEO – John Noe

VP, Creative Director – Jeff Samson

VP, Creative Director – Anthony DiPaula

Senior Copywriter – Dan Ahern

Senior Art Director – Didima Arrieta Martinez

SVP, Client Partnership – Justin Costa

Account Director – Matthew Porter

SVP, Head of Integrated Production – Bruce Andreini

Executive Producer – Tina Lam

Production Company – Community Films

Director – Aleysa Young

Partner/Executive Producer – Lizzie Schwartz

Partner/Executive Producer – Carl Swan

Line Producer – Laura Heflin

Editorial – Cosmo Street

Editor – Craig Deardorff

Assistant Editor – Jared Zygarlicke

Head of Production – Luiza Naritomi

Partner/Executive Producer – Maura Woodward

Finishing – Switch FX

Audio – Mr Bronx Audio

Mixer – Eric Hoffman

Executive Producer – Molly Burke

Mnemonic Audio: Nylon Studios



Read the original article HERE.