MORE TH>N: DEFUSE THE DRAMA BY VCCP
More Than insurance has launched a new TV sponsorship campaign entitled ‘Defuse the Drama’. As the official sponsor of ITV Showcase Drama, More Than’s new idents will feature during popular ITV dramas from March to December.
The new idents feature Mordenn, More Than’s cool and calm fictional founder, as he effortlessly defuses a series of dramatic moments with the line ‘Drama? …No drama’. From a patient going into cardiac arrest, through to a couple’s public break-up and passengers fighting for survival after a plane crash, the idents feature a range of tense scenarios familiar to many TV dramas. The new idents, created by VCCP, launched on 18 March during The Durrells on ITV and the ITV Hub.
The campaign will continue throughout 2018, sponsoring top ITV dramas including Cold Feet and Vanity Fair.
Project name: ‘DEFUSE THE DRAMA’ IDENTS
Client: MORE TH>N
Creative Agency: VCCP
Executive Creative Director: Darren Bailes
Creative Director: Adam Thompson
Art Director: Jordan Down
Copywriter: Will Marsden
Agency producer: Pete Thornton
Account handling: Ben Wardle, Ben Boyles, Sophie Bowler
Planner: Andrew Perkins, Ben de Castella
Media Agency: Storylab / Vizeum
Production Company: Park Pictures
Director: Terri Timely
Producer: Amy Appletonsmith
Director of Photography: Chris Sabogal
Production Designer: Ben Ansell
Offline & Online: Art Jail NY
Sound: Andy Stewart @ Strings & Tins
Read the original article on The Drum.