MORE TH>N: DEFUSE THE DRAMA BY VCCP

More Than insurance has launched a new TV sponsorship campaign entitled ‘Defuse the Drama’. As the official sponsor of ITV Showcase Drama, More Than’s new idents will feature during popular ITV dramas from March to December.

The new idents feature Mordenn, More Than’s cool and calm fictional founder, as he effortlessly defuses a series of dramatic moments with the line ‘Drama? …No drama’. From a patient going into cardiac arrest, through to a couple’s public break-up and passengers fighting for survival after a plane crash, the idents feature a range of tense scenarios familiar to many TV dramas. The new idents, created by VCCP, launched on 18 March during The Durrells on ITV and the ITV Hub.

The campaign will continue throughout 2018, sponsoring top ITV dramas including Cold Feet and Vanity Fair.