Nike “Just Do It: Caster Semenya”


Bicoastal and London-based production company Park Pictures continues their landmark,  year with two lauded shots Awards Europe Gold wins. The already award-winning Nike spot “Just Do It: Caster Semenya”, directed by Park Pictures’ AG Rojas, won gold in the ‘Online Commercial of the Year, up to and including two minutes’ category. Additionally, Park Pictures director Georgia Hudson was named ‘Director of the Year’.



“Just Do It: Caster Semenya” has already enjoyed a glowing awards season after its buzzworthy debut, earning a Bronze Glass Lion for Change from the Cannes Lions festival, British Arrows, an Epica Award, a Eurobest award, a Bronze Clio for Film Technique and an APA Show award. 


Georgia Hudson joined the Park Pictures roster in 2018, snagging awards and nominations for her music video and commercial work, including a UKMVA nomination for Best Director, Creative Circle awards, and a Wood Pencil and two Clios for her 2019 Nike commercial “Stop At Nothing”. “Stop At Nothing” was additionally shortlisted for a shots Award in the ‘Online Commercial of the Year, up to and including two minutes’ category.


Park Pictures has flourished  creatively over the past two years, creating powerful work which has won the industry’s highest accolades. The company won 52 awards (to date), including two Emmys in two different categories, (Nike ‘Dream Crazy, Outstanding Commercial; The Sentence, Exceptional Merit in Documentary Filmmaking) as well as the coveted Cannes Lions Palme D’Or, for “Best Performing Production Company of the Year” and a Titanium Lion (Dream Crazy), plus 19 additional Cannes Lions. 



See the full list of winners HERE.