International production company Park Pictures earns honors and New York-based audio post production studio Sonic Union offers sound mix on award-winning spots from this year’s annual AICP Awards, the culmination of the AICP Week, a gathering of advertising elite in Manhattan. Park Pictures director Terence Neale was awarded the AICP Award for Cinematography for the Beats by Dre 4:30 campaign “Above the Noise”. Sonic Union provided sound mixing for the AICP Award-winning 1:30 spot for adidas ORIGINALS, “Original is Never Finished.”

Themed “The Art & Technique,” the awards once again took place at the historic NYC Museum of Modern Art on Thursday night, June 14, where industry greats were recognized by their peers in one of the most anticipated events of the year.


Park Pictures


Beats by Dre “Above the Noise” 4:30

Award: Cinematography



The spot, starring Serena Williams, Cara Delevingne, Neymar Jr., Kris Wu and Michael K. Williams, is an inspiring story of shutting out ‘the noise’ and prevailing above the peanut gallery, set to the theme of a bedtime story shared between a father and his young daughter.




Beats by Dre “Above the Noise” 4:30

Production Company: Park Pictures

Director: Terence Neal

Director of Photography: Alexis Zabe

Executive Producer: Scott Howard

Advertising Agency: JohnXHannes New York

Agency Creative Directors: John Mckelvey, Hanes Ciatti

Editors: Leo Scott, Chris Catanach, Cartel


Sonic Union


adidas ORIGINALS, “Original is Never Finished” 1:30 (2018)

Award: Editorial



Featuring artists including Dua Lipa, Miles Silvas, Playboi Carti, Lu Han, A$AP Ferg, the spot showcases young creator speeding toward an unseen finish line past galleries, street art, psychedelic projections and superimposed clones of themselves, in the early 2018 iteration of adidas’ award-winning ORIGINALS campaign.


Read the entire list of winners on SHOOT.