Zalando tells customers they’re #freetobe

Online fashion retailer Zalando has used the new season to reveal its new brand positioning in a campaign that celebrates real people and real stories representing what “free to be” means.

The new campaign has been created by Grey London and directed by Park Pictures‘ Georgia Hudson, and the spot stars Adwoa Aboah, Alice Hurel, Felicity Hayward, Rain Dove and Leroy Mokgatle, and emphasizes that customers should feel free to be themselves.

“Making cultural impact and challenging stereotypes is part of Grey London’s DNA so we couldn’t be more proud of our first campaign for Zalando,” said Anna Pańczyk, CEO Grey London. “The talent we’re using to bring ‘free to be’ to life shows just how ambitious Zalando is and we’re delighted to be part of their team.”

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