Venice-CA production company Rodeo Show directing duo Mccoy | Meyer humorously prove that mouthwash is more than a hygienic practice, but rather a catalyst for a bold lifestyle in the new LISTERINE UK “Bring Out The Bold” campaign out of The MRY Agency, J. Walter Thompson Worldwide and Tongal. With a tongue-in-cheek approach, the campaign includes two spots that explore the less-than-ordinary daily routines of a professional breakdancer Dan Dewhirst and professional stuntwoman Christie Aaria Emby to unveil the rituals of a truly “bold” individual.




The directing duo infuses their signature comedic flair to create a narrative that highlights the thrilling moves of both the break dancer and the stuntwoman, augmenting seemingly mundane and ordinary daily activities like cutting butter and making a smoothie with the utmost stylized finesse. The dynamic stunt scene by Christie Aaria Emby was filmed at St. Anne’s Cathedral in London, where scenes from the action film 28 Days Later were also shot.

It’s always great to work with a brand that grants us complete creative freedom to insert our cheeky sense of humor,” notes the directing duo. “Most importantly, Christie and Dan proved to be incredible talent, with unmistakable charm that exudes in every frame. We’re already looking forward to our next project with LISTERINE UK coming this summer.”



Directed by: Mccoy | Meyer

Agencies: MRY, J. Walter Thompson Worldwide, Tongal

Executive Producer: Scott Killinger

Produced by: Joseph Ryan Martinez, Courtney Harmstone

Cinematography by: Ryan Wood

Edited by: David Andreini, Cutters LA

VFX Supervisor: Patrick Kujawski

Original Score: Adrian Walther


About Rodeo Show

We are Rodeo Show, a nimble content development and production company driven by the dynamic landscape of new media. We’re experts at building a dynamic incubator for directors to enjoy artistic freedom backed up by resources necessary to collaborate closely with agencies and brands, crafting a message that leaves the status quo in the dust.

This ain’t our first rodeo and we have the tenacity and agility to bring visions to life. Our high standards for production values ensure that all involved enjoy the show.

Regardless of scope or size of a project, we thrive on the excitement of solving artistic challenges to create something special each time out of the gate.