Kit Kat’s latest “have a break” TV spot from Brazil is delightfully silly.
JWT Sao Paulo’s ad imagines an end-of the-world scenario in which the world’s top military, in a high-tech Pentagon-like war room in the middle of the sea, are watching alien ships about to destroy the world’s major cities. The very serious General needs to make a decision, but then the large red phone on his desk rings. Is it the aliens making contact? No, it’s his mom. This stressful and humiliating moment is only alleviated by someone passing him a Kit Kat, which he proceeds to eat in relaxed fashion as the world ends around him.
Directed by Landia’s Rodrigo Saavedra with the high-gloss look and feel of a futuristic Hollywood movie, this is good old-fashioned advertising comedy, which just goes to show that sometimes all we need is to “have a break” from all the clever stuff.
Credits:
- Agency:
- JWT Sao Paulo
- Chief Creative Officer:
- Ricardo John
- Executive Creative Director:
- Humberto Fernandez
- Creative Director:
- Erico Braga
- Creative Director:
- Roberto Vilhena
- Art Director:
- Caio Gandolfi
- Art Director:
- Felipe Revite
- Copywriter:
- Diego Ferrite
- Agency Producer:
- Maisa Delgado
- Agency Producer:
- Marisa Toledo
- Account:
- Felipe Giacon
- Account:
- Luana Ferreira
- Account:
- Marcos Richter
- Account:
- Caio Sabag
- Media:
- Giovanna Venturelli
- Media:
- Stella Lopes
- Media:
- Ligia Mattos
- Media:
- Aline Castro
- Media:
- Beatriz Isima
- Media:
- Nicole Negrigo
- Media:
- Bruno Alves
- Planner:
- Stella Pirani
- Planner:
- Juliana Maaz
- Planner:
- Erica Rigobello
- Production Company:
- LANDIA
- Director:
- Rodrigo Saavedra
- Executive Producer:
- Carol Dantas
- Executive Producer:
- Sebastian Hall
- Director of Photography:
- Charly Ritter
- Production Designer:
- Vera Arico
- Sales Rep:
- Rafael Passos
- Editor:
- Carla Mainomi
- Post Coordinator:
- Elton Bronzeli
- VFX:
- Mosh Post Production
- Colorist:
- Marla Colour Grading
- Sound Production:
- Loud
- Client Approval:
- Liberato Milo
- Client Approval:
- Pedro Oliva
- Client Approval:
- Leandro Cervi
- Client Approval:
- Rafael Souza
- Client Approval:
- Mariana Marcussi
- Client Approval:
- Clara Volpi
- Client Approval:
- Carolina Carillo
Read the original article HERE.