Carnage+Steve Aoki: Plur Genocide
This stunning new promo for Carnage+Steve Aoki, called Plur Genocide, features an army of cherubic children who turn to violence. The video takes its inspiration from Renaissance paintings with added blood, gnarly teeth and tattoos. The video was directed by The Sacred Egg through Riff Raff Films, who recently brought us the equally stunning Nike spot, Nothing Beats a Londoner.
“We knew we wanted to create something beautiful but also a little bit gritty and aggressive,” say The Sacred Egg. “We ended up landing on this idea of brawling cherubs. In ourtreatment, we reference scenes from Renaissance paintings. However, we wanted to create something unique. We decided to evolve the visuals by modifying the cherubs giving them modern day touches such as tattoos, silver teeth and pool queues.”
Director of Photography