Katherine Schwarzenegger, activist/author, joins the SoCal Honda Dealers to supply a Random Act of Helpfulness to the Santa Paula Animal Rescue Center to help overcome the difficulties ensued by the California Wildfires. Secret Weapon Marketing worked alongside Horizon Media’s influencer marketing team to pair passionate influencers with real requests received from SoCal residents from the Help Me Honda request page. The 2:30 spot was brought to life by Rodeo Show’s directing duo Mccoy | Meyer and Millennial Entertainment, and follows Katherine and the Helpful Honda Guys in Blue as they provide the animal shelter with an abundance of supplies for its animals that have found refuge after the mass displacement of people and animals caused by the devastating wildfires. The supplies help the rescue center utilize more of their finances for animal well being, as every dollar spent on supplies could got to animal healthcare.
Notes Horizon Media’s Associate Director of Influencer Marketing Sae Cho, “Engaging local influencers has been a powerful way for us to amplify our Random Acts of Helpfulness campaign, and influencers love being a part of such an authentic cause that makes a real difference in their backyard.”
Adds Patrick Adams, Manager/Director at Secret Weapon Marketing, “For eleven years, the Helpful Guys and Gals in Blue have been performing Random Acts of Helpfulness out in the real world. For seven years, social media has been a natural way to share these good deeds with even more people. Extending that reach even further with influencers like Katherine allows us to reach an even bigger audience.”
This video is one of several videos that will be released throughout the year as part of SoCal Honda Dealers’ Random Act of Helpfulness initiative. Upcoming videos will provide assistance to a different cause and will feature variant public figures.
“We had a great time collaborating with Katherine and the Guys In Blue,” notes Mccoy | Meyer. “It’s always fun when we get to combine our love for surprises, with our love for animals. Thanks to our entire creative team for making this happen!”
Client: SoCal Helpful Honda Dealers
Agency: Horizon Media
Agency: Secret Weapon
Directors: Mccoy | Meyer
Production: Millennial Entertainment
Producer: Aaron Johnson, Joe Martinez
Cinematographer: David Charry
Editor: Hayley Harrison
Colorist: Rick Wilson
About SoCal Honda Dealer Association
The SoCal Honda Dealer Association is a group of 51 Honda dealerships in LA, Orange, Riverside, San Bernardino and Ventura county, dedicated to being helpful. Random Acts of Helpfulness is more than a campaign, it’s a mission going on 11 years. Whether it is helping Southern California residents load their groceries, pump gas, or buy a new Honda, it’s their job to be helpful.