BBDO NY, Director Tom Kuntz “Do What Moves You” For Bacardi
This spot for Bacardi from BBDO New York is uniquely told entirely from the waist down. It features an eclectic group of dancer friends meeting up for a rum-fueled night in the Caribbean. Throughout the piece, each friend dances to create a different musical sound through the movement and expression of their hips, legs, and feet. As the group comes together, their sounds mix together, forming a track by DJ trio, Major Lazer, longtime Bacardi friends and collaborators.
Directed by Tom Kuntz of MJZ, with choreography by dance legends Rich&Tone, the film features five different professional dancers from around the world–Los Angeles, Miami, Jamaica, the Dominican Republic and Mexico–bringing together different rum cultures and individuality that comes through in their dance moves. The new brand tagline is “Do What Moves You.”
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