BLUE MOON: ONCE IN A BLUE MOON BY DDB CHICAGO
Blue Moon’s new campaign, dubbed “Once In a Blue Moon” from DDB Chicago. The #1 craft beer brand is bringing extraordinary experiences to the everyday consumer with its new campaign, which features two spots that will go live later this month. The ads showcase Blue Moon’s new narrative around chasing the everyday thrill.
Myra Nussbaum, senior vice-president, group creative director at DDB Chicago said: “Blue Moon’s advertising has traditionally focused on the craft beer’s brewing process and unique product attributes.
“We looked back to the origins of Blue Moon and found a great quote from a Blue Moon employee when they first tasted the Belgian White Ale, ‘A beer this good only comes around once in a blue moon.’ This phrase was our inspiration because it speaks to the specialness of the product but also got us thinking about what if ‘once in a blue moon’ could happen more often than once in a blue moon? The idea of exploring a world where once in a blue moon experiences can happen all the time gave us a great big creative sandbox to play in.”
Credits
Miller-Coors
Chief Marketing Officer: Michelle St. Jacques
Vice President – Above Premium : Bryan Ferschinger
Sr. Marketing Director : Frank Cirone
Sr. Marketing Manager : Elizabeth Hitch
CREATIVE AGENCY DDB Chicago
Chief Creative Officer, DDB Worldwide: Ari Weiss
Chief Strategy Officer, DDB North America: Eric Zuncic
Chief Creative Officer, DDB Chicago: John Maxham
SVP, Group Creative Director: Myra Nussbaum
Creative Director – Art Director: Angela Paris
Creative Director – Copywriter: Adam Cook
Chief Production Officer, DDB Chicago: Diane Jackson
Executive Producer: Keith Jamerson
Production Manager: Zoe Grubbe
Chief Strategy Officer, DDB Chicago: Tricia Russo
SVP, Group Strategy Director: Adam Crandall
SVP, Group Account Director: Kiska Howell
Account Director: Lauran Gibson
Account Executive: Colette Charak
Sr Project Manager: Jen Polan
PRODUCTION COMPANY Anonymous Content
Director: Tim Godsall
Director of Photography: Tim Hudson
Executive Producer: SueEllen Clair
Line Producer: Paul Ure
POST PRODUCTION The Mill NYC
Executive Producer: Andrew Sommerville
Senior Producer: Luis Martin
2D Lead: Anne Trotman
3D Lead: Rune Mansson
Colorist: Fergus McCall
EDITORIAL Work Editorial
Editor: Bill Smedley
Assistant Editor: Julian Laing
Assistant Editor: Trevor Myers
Executive Producer: Erica Thompson
Producer: Chris Delarenal
AUDIO POST
Sonic Union
Sound Engineer: Steve Rosen
Sound Engineer: Julienne Guffain
Producer: Pat Sullivan
MUSIC PRODUCTION
COMPANY
South
Click HERE to read the original article.