KEITH ‘SUBURBAN’ URBAN MICROWAVES A BURRITO AND TRIMS HIS HEDGES IN SPOTIFY’S LATEST AD
Spot from ‘Music for Every Mood’ campaign shows the celebrity enjoying the normal things in life
By Ann-Christine Diaz
Editor’s Pick
Earlier this year, Spotify showed us how it easily integrates into people’s everyday (sometimes embarrassing) lives in hilarious spots starring a guy singing in a shower, a woman in hangover recovery and more, in its campaign promoting how the platform offers “Music for Every Mood.” Now, Grammy-winning artist Keith Urban is just a run-of-the-mill dude in the latest spot in the effort, featuring his new single “We Were.”
The spot opens on Urban’s more familiar, famous self, and we see him lighting up the stage for a screaming audience. It then cuts to scenes of “Keith Suburban,” and we get a peek at the more “human” side of the country star. He trims his hedges, sweeps up a single leaf from the surface of his pool and waits patiently in front of the microwave while he re-heats his cold burrito. The barista at the local coffee shop even mistakes him for “Kate” when she calls out his latte order.
All throughout, he’s listening to Spotify (his playlist features tunes from H.E.R. and The Flying Burrito Brothers).
The spot, created in-house at Spotify, follows Urban’s previous Spotify collaboration from last year, when he was the inaugural artist on Spotify’s relaunched “Hot Country” playlist. The Perlorian Brothers directed via MJZ.
Credits
Date: Jun 10, 2019
Client: Spotify
Agency: Spotify In-House
VP Global Brand: Alexandra Tanguay
VP Global Executive Creative Director: Alex Bodman
Global Head of Brand Design: Rasmus Wangelin
Director Integrated Production: Belinda Lopez
Group Creative Director: Dan Brill
Creative Director: Heather Brodie
Creative Director: Tal Midyan
Senior Producer: Jenna Allchin
Production Coordinator: Kenzie Tankersley
Global Brand Lead: Payman Kassaie
Global Head of Consumer Marketing: June Sauvaget
Director Global Marketing Strategy & Planning: Emmanuel Orssaud
Head of Global Media: Scott Marsden
US Marketing Lead: Kaleb Ruel
Marketing Lead: Kate Cohen
Marketing Coordinator: Dayna Tran
Global Media Manager: Kathryn Griffin
Social Community Manager: Christopher Hill
Social Media Coordinator: Jessica Bain
Head of Artist & Label Marketing: Brittany Schaffer
Artist & Label Marketing Manager: Mary Catherine Kinney
Music Marketing Manager: Blaike Ford
Production Company: MJZ
Senior Executive Producer: Eriks Krumins
Producer: John Mullins
Director: The Perlorian Brothers
Editorial: Cosmo Street
Head of Production: Luiza Naritomi
Editor: Craig Deardorff
Assistant Editor: George Irizarry
Assistant Editor: Michelle Cevallos
Sound Mix: Sonic Union
Producer: Patrick Sullivan
Sound Designer & Mix Engineer: Owen Shearer
Post Production: MPC
Executive Producer: Matthew Loranger
Producer: Krystle Timm
Colorist: Kris Smale
Music: APM
Music: West One Music Group
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