If Oprah Winfrey’s love of pizza doesn’t seem quite as genuine in new TV ads as her meme-worthy love of bread, it might be because some of the dough in the pizza she’s promoting is made from cauliflower.
“It’s comfort food that loves you back,” Winfrey declares in spots for frozen pizza, the newest item in the “O, That’s Good!” line marketed by a joint venture between Winfrey and Kraft Heinz called
The prepared foods line, which debuted in 2017 with refrigerated soups and side dishes, sneaks vegetables into traditional comfort foods in a twist to make them a bit more health conscious. In the pizzas, one-third of the dough is made with cauliflower puree.
TV commercials hitting next week feature Winfrey delivering a pretty straightforward product introduction and come from agency Velocity OMC, with director Dewey Nicks. The 15-second and 30-second spots are a far cry from her overly enthusiastic spot for Weight Watchers in 2016, when she memorably declared in a commercial, “I love bread” and said she eats it every day.