This summer, Macy’s is transforming people’s wardrobes from winter to summer in the store’s newest campaign.

A playful 60-second commercial, ‘Spotlight,’ taps into the anticipation and joy of summer, and brings to life the outstanding trends of the season. The new spot, produced by BBDO New York, shows the sun magically turning people’s winter outfits into a vibrant summer outfit. The film follows women, men and children as they shed their winter clothes and embrace summer, accompanied by ‘The Oogum Boogum Song’ by Brenton Wood. The film ends with the line, “Find summer fashion. Find the remarkable you.”

The 60-second ad will run on Macy’s YouTube channel, and two 30-second versions are running on network and cable through May 26. The campaign will also feature on social platforms, including Facebook, Instagram, Twitter and Snapchat.


Agency: BBDO New York

Client: Macy’s

Title: Spotlight

BBDO Creative Credits

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Danilo Boer

Executive Creative Director: Marcos Kotlhar

Associate Creative Director: Kathryn Kvas

Senior Project Manager: Noreen Masih

Executive Producer: Dan Blaney

Associate Producer: Corie Rosenblatt

Director of Business Affairs: Bernadette Naughten

Production Services Director: Jessica Nugent

Business Affairs Manager: Nancy Espinal

Director of Music: Rani Vaz

Group Planning Director: Yin Chung

Planning Director: Liz Simons

Senior Director: Corey Cirillo

Account Director: Justin Perrelli

Account Executive: Clare Driggs

Production: The Corner Shop

Director: Peter Thwaites

Line Producer: Amy Appleton

EP: Anna Hashmi

Head of Production: Jessica Miller

DP: Greig Fraser

AD: Andrés Chenault

Art Director: Veronica Geraige

Editorial: Whitehouse Post

Editor: Russell Icke

Assistant Editor: Emma Platek

Executive Producer: Melanie Klein

Post Production / VFX: The Mill

Creative Directors: Angus Kneale & Gavin Wellsman

VFX Shoot Supervisor: Angus Kneale & Greg Gangemi

Lead Colorist: Adam Scott

Additional Colorist: Fergus McCAll

2D Lead: Siro Valente

2D Team: Krissy Nordella, Antoine Douadi,

Dhruv Shankar, Rachel Moon

CG Lead: Ajit Menon

CG Team: Greg Gangemi, Alek Vacura,

Serguei Kalentchouk, Paul Liaw, Yimo Xu, Jackie Liao, Sewang Kim

Executive Producer: Eliana Carranza-Pitcher

Producer: Anna Borysewicz

Production Coordinator: Mia Lalanne


Artist / Song Title: Brenton Wood / The Oogum Boogum Song

Music Supervision: GEMS

Final Mix: Sonic Union

Mixer: Steve Rosen

Sound Designer: Brian Emrich


Read the original article HERE.