Durable Goods Director Sue-Ling Braun dances into the kaleidoscopic mind of a toddler in a new video to debut the new “Akira” childrenswear line for ethical clothing company EVERYBODY.WORLD. The collection is designed by four-year-old Akira, a stylish and rambunctious boy who often chooses his own clothing, and is the brand’s first kidswear collection. The video, directed by Braun–who is also Akira’s mother–highlights the purity and joy of childhood, celebrating the unique wonder and delight of playtime, diving into his ‘treasure pocket’ to a world of no rules and uninhibited, exuberant fun with friends.
EVERYBODY.WORLD by Akira is a three-piece unisex collection for ages 2-6, featuring deep “treasure pockets” that are perfect for stuffing with magical miscellany. The clothing like is ethically made in Los Angeles from recycled cotton and French Terry and is now available in Akira’s favorite colors (red, black, yellow and pink), plus an all-over print he painted himself. As with all EVERYBODY.WORLD designers, Akira will receive 10% of the sales of his designs.
Credits:
Client: EVERYBODY.WORLD
Production Company: Durable Goods
Director: Sue-Ling Braun
Creative Director: Iris Alonzo
DP: Alonso Homs
Graphics: ESP TV
Additional Graphics/ Editing: Nick Barbeln
Soundtrack: Sam Mickens
About Durable Goods
Durable Goods is a creative production company known for partnering with agencies and brands to conquer the diverse challenges of an evolving media landscape.
Working as an inspired and responsive team, we apply our creative and technical expertise to spark innovative storytelling and elevated concepts. Our company culture brings out the best in directors, inspiring them to reach new heights in their work across a diverse range of formats and screens.
Our community approach fosters long-term collaboration with our clients and talent. Together, we are stronger than the sum of our parts.
About EVERYBODY.WORLD
EVERYBODY.WORLD makes and sells thoughtful goods.
Inspired by reality, people, cultures, science, history, and life. We approach design and manufacturing as a new frontier–conscious of Workers, Ecology and Ideas. To us, that means leading with creativity and ensuring our production is always ethical and as earth-friendly as possible.