BRW USA, Los Angeles director Eli Sverdlov weaves a pair of enchanting and uplifting dreamscapes in two new :60s, “Mehirut” and “Wedding,” for Israeli telecom giant Pelephone out of Warshavsky & Adler Chomski/ACW Grey.
In “Wedding,” we follow the whimsical dream of a bride-to-be as she journeys forward through a series of graceful, disjointed scenes. The enchanted young woman dons a white gown eclipsed with fluttering butterflies and continues through her rapid thoughts, for fear of running out of time. Her journey ends at the sight of her husband-to-be at the alter, where we see the couple both momentarily transformed into their youthful counterparts, as they were when they fell in, “Love at first sight.” As the woman smiles in her slumber, we finish with the super, “Dream…and everything you love will come together.”
About BRW USA, BRW FILMLAND AND INDEPENDENT
BRW USA is a creative content production company founded by Andrew Traines, Gianfilippo Pedrotti, Michele Nocchi and Marco Bussinello. The L.A.-based shop is home to a team of seasoned producers and A-list directing, design, VFX and interactive talent. The diverse collective offers integrated creative solutions for agencies, brands and the entertainment industry. With its sister companies Independent, London and BRW FILMLAND Milano, BRW USA has a reach that extends to Europe, South America and beyond. BRW USA is able to employ top talent from around the world to ensure the finest work at the most cost-effective price.
Established in 1974 as BRW & Partners, BRW was the first commercial production company in Italy to work with only the best American and British directors, and quickly became one of the most award-winning production houses in Europe. Currently run by Marco Bussinello, the company changed its name in 2009 giving birth to BRW FILMLAND.
INDEPENDENT (LONDON), headed by Jani Guest, is recognized as one of the UK’s top production companies with a wide array of top-tier talent in both live action and animation.
Credits:
Client: Pelephone
Production Company: Mulla Productions, Tel Aviv, Israel
Director: Eli Sverdlov
Agency: Warshavsky & Adler Chomski/ACW GREY, Tel Aviv, Israel
Agency Creative Director: Ida Markovich
Editorial: Gravity
Editor: Yair Tamir
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In “Mehirut,” The Tel Aviv-based helmer takes us through the looking glass into a surreal world with signature visual inventiveness that has earned him comparisons to “Tim Burton with a happy childhood.”
The spot opens on a young boy, asleep in a bedroom decorated with airplane mobiles and a wall decorated like a school bus. As he dreams, a toy school bus in his bed comes to life, cueing the wall to pull away and wake the boy into a spectacular dream world, with echoes of Alice In Wonderland and Where The Wild Things Are. The boy chases the school bus down a volcanic beach, surrounded by imposing cliffs and lush waterfalls before discovering a rabbit hole. He sticks his head inside to find himself peering into a cozy theater, where a man in a primitive turtle suit runs across the stage in slow motion. The boy continues to race down the beach, now passing giant tortoises, before falling through clouds onto a giant dog sled where his parents await him. As they charge across a frozen tundra, the boy suddenly has hand-made wings that enable him to soar through the air. He dives into the roof of the school bus, which collapses into a parachute-like cloth that plunges him back onto the theater stage. Here, he races across a makeshift finish line as his parents proudly applaud. The spot closes as a smile spreads across the face of the still slumbering boy with the tagline: “Dream… as fast as you want to be.”