Buenos Aires/L.A.-based production company Nunchaku director Nicolas “Nico” Kasakoff conducts a secret midnight KRAFT Mac & Cheese expedition in the comedic new :30 “Secret Purchase” for KRAFT Macaroni & Cheese out of Crispin Porter + Bogusky. The campaign features the two additional :15s “Realization” and “Forbidden Love” and combats the square image of stereotypical KRAFT Mac & Cheese devotees with the finesse of latin charm.
Bringing a wealth of experience in working in both the Latin and American markets, native Argentinean Nico Kasakoff was able to deliver a straightforward viewpoint of the nuances of Latin culture in the United States. With his personal background, he was able not only to uncover the humor in the campaign, but also authentically deliver the high level of cultural pride felt by Latinos searching for a delicate balance between infusing themselves in American traditions, while still maintaining their own. He notes, “Latino people strive to be part of the American culture, but at the same time resist from losing their Latino identity. They almost feel as if they want to be equal parts of both cultures, but often times struggle to find a balance.”
About Nunchaku
Nunchaku has infused global creativity and production expertise into a diverse range of advertising projects since 2002. With a knack for absurd, witty and character-driven storytelling, the Buenos Aires-based production and production services company breathes a unique brand of energy and enthusiasm into every project they take on. Led by former agency creative and director Nicolas “Nico” Kasakoff and producer/partner Claudio Pastorino, Nunchaku has the swift production prowess and visionary eye to bring refreshing creativity to media across any platform.
Credits:
Client: KRAFT Macaroni & Cheese
Titles: “Secret Purchase” :30; “Realization” :15; “Forbidden Love” :15
Agency: Crispin Porter + Bogusky
VP/Executive Creative Director: Adam Chasnow
Associate Creative Director: Alvaro Ramos
Copywriter: James Beikmohamadi
Senior Art Director: Pedro Saldarriaga
Senior Integrated Producer: Ramon Nuñez
Production Company: Nunchaku
Director: Nico Kasakoff
Executive Producer: Leda Nasio
Producer: Angela Diaz
Director of Photography: Gonzalo Amat
Art Director: Chopy Casariego
Editorial: Wild Child NY
Editor: Diego Panich