Moxie Pictures director Martin Granger teams with Jason Sudeikis to bring the U.K.’s ‘other football’ Stateside in the comedic new 5-minute web film “An American Coach In London,” the :60 “Meet Coach Ted Lasso” and :30 “Coach Ted Lasso There’s a Misunderstanding” for NBC out of The Brooklyn Brothers, NY. The campaign announces that NBC’s family of networks will be carrying the 2013-2014 Premier League season, and all feature the character Ted Lasso (Sudeikis) coaching Premier League soccer in American football style. The Brooklyn Brothers, who are also responsible for recent award-winning campaigns for New Era, developed the football coach-turned soccer coach personality entirely in house.
Granger chronicled Ted Lasso’s attempts to manage an actual Tottenham Hotspur practice; the team’s first of the season. We also see his clueless—and comical—press conferences, phone calls and locker room team talks.
One of the most popular soccer leagues in the world, NBC’s comprehensive Premier League coverage will begin August 17th. They are the first major American network to bring the league’s entire season to U.S. audiences.
ABOUT MOXIE PICTURES
Launched in 1992, Moxie brings the distinctive sensibilities of feature film directors, and the unique vision of the industry’s top commercial directors to diverse media including commercials, feature films, television, web series, sponsored content, music and political media. The presence of iconic directors such as Todd Haynes and Errol Morris join some of the top names in commercials, such as Martin Granger and Frank Todaro to form an unparalleled talent roster, garnering the industry’s top awards.
Credits:
Client: NBC
Titles: “An American Coach In London,” 5:00, “Meet Coach Ted Lasso,” :60 and “Coach Ted Lasso There’s a Misunderstanding,” :30
Airdate: currently airing and online
Agency: The Brooklyn Brothers
Creative Director: Guy Barnett
Agency Producer: Tina Lam
Executive Producer: Karol Zeno
Production Company: Moxie Pictures
Director: Martin Granger
Producer: Claire Jones