Los Angeles-based Recommended Media director Chris Woods plays next gen technology cupid as man and machine meet cute in the new :30 “Pilot” for Ooma out of DraftFCB, San Francisco, CA.
Click here to see the spots.
The spot is one of a series to be rolled out in coming months charting the evolving relationship between a man and his ever-helpful Ooma free calling home phone machine. It opens on a man connecting his brand new Ooma device with ease when he’s startled by a woman’s peppy voice coming from it. Ooma and the man, Gary, exchange introductions and excitedly discuss plans to make some free calls together, only to awkwardly discover that they can’t high-five because Ooma has no hands. However, since Gary does, Ooma encourages him to use them and start dialing. As he starts pressing, Ooma begins to “ooh” and “aah” flirtatiously, prompting Gary to ask “Am I doing it right?” As Ooma urges him on, the spot resolves with a shot of the device and the messaging “Crystal clear nationwide calling. For free,” followed by the tagline: “OOMA. The smart phone. For your home.”
The campaign also includes the :30s “Afraid” and “Bored.”
About Recommended Media
Recommended Media is a commercial and alternative media resource dedicated to supporting the finest filmmakers and digital artists worldwide. Our Los Angeles based company was created through the amalgam of three executives with distinguished track records for launching and promoting some of the industry’s most celebrated talent. With creative career development, client services and production management skills at the heart of their efforts, Stephen Dickstein, Phillip Detchmendy and Jeff Rohrer, along with their teams, collaborate to produce award-winning, internationally recognized creative and meaningful work. Regardless of the media discipline, each and every person associated with Recommended is committed to making exceptional projects and providing gratifying experiences.
Credits:
Client: OOMA
Spot: “Pilot,” “Afraid” and “Bored” 3X:30
Airdate: Currently Airing
Agency: DraftFCB, San Francisco
Chief Creative Officer: Chris Ford
Group Creative Directors: John Kovacevich, Julie Scelzo
Senior Copywriter: Kate Getty
Senior Art Director: Hilary Tandrow
Assoc. Producer: Patrick Wilkinson
Senior Producer: Jeremy Arth
Account Supervisor: Alexis Lovett
Production Company: Recommended Media, LA
Director: Chris Woods
EP: Phillip Detchmendy
Producer: Darrin Ball
Prod. Supervisor: Jennifer Johnson
DP: James Gardner
Post Production: Barbary Post, San Francisco, CA
Editor: Bob Spector
Editorial EP: Kristen Jenkins
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