Cutting Room, NY editor Chuck Willis intensifies the gravity of missing even a snippet of college football game time in the humorous new :30 “Pool” for Fox Sports, out of Pereira & O’Dell, New York. The spot features a man taking in a leisurely day of cocktails and sun with friends at a hotel pool. When he insists that the Saturday football games are over for the day, he is abruptly transported to a pigskin-revamped Mt. Olympus where a trio of football gods scolds him for his lack of resourcefulness and returns him to his original location with an extreme sunburn as punishment.
The spot is a continuation of the “Honor Thy Saturday” campaign, which was rolled out with the :30 “Piñata” in early September.
Credits:
Agency: Pereira & O’Dell NY
Producer: Peter Ostella
CCO: Dave Arnold
ACD: Neil Ramanan
Production Company: Bob Industries
Director: Zach Math
Executive Producers: T.K. Knowles, John O’Grady, Chuck Ryant
Producer: Diane Castrup
Editorial: Cutting Room
Editor: Chuck Willis
Post Production Producer: Anna Petitti
Special FX & Finishing: MPC
VFX Supervisor: Tobey Lindbäck
Colorist: Adrian Seery
VFX Producer: Sophie Gibson
ABOUT CUTTING ROOM
Cutting Room, New York, is an artist-owned and operated editorial and post-production powerhouse, led by Managing Partner Susan Willis, EP Melissa Lubin and Partner/Editor Chuck Willis. Extreme attention to every detail of the post process is the working credo at this full-service shop, along with an uncompromised effort to deliver highly personalized, unique client experiences. Cutting Room’s talent, location, infrastructure, and approach have generated a multitude of awards for their work; the shop has lent its expertise to nearly every major brand.
Cutting Room proudly apprentices a large team of skilled assistants, who support the company with unwavering dedication. Helping to maintain a family-like creative environment, their editors’ passion and mastery of the craft are happily passed on to these young men and women.
Cutting Room handles projects across all formats including broadcast, features, documentaries, virals and webisodes as well as VFX, sound design, and online services. Both ideas and careers come here to grow.