Venice, CA-based visual effects studio The Mission infuses chocolate confectionaries with excitement and joy for Hershey’s out of Arnold, NY. The new VFX-heavy :15s “Curious Kiss” and “Like Me” feature lively CG work by The Mission showcasing the timeless magic in the creation of Hershey’s Kisses. The campaign revolves around sweet moments that come from unwrapping a Hershey’s Kiss, fresh from the factory, with a friend or loved one. In the heartwarming: 15, “You’re Like Me,” we follow the delightful journey of the Kisses from factory to consumption, finding that the many available varieties can satisfy even the most conflicting of tastes.Animation Director/Editor Piotr Karwas led a team of artists that built and animated the intricate machinery responsible for creating each Hershey’s Kiss in the Hershey’s factory. The Mission’s dynamic team handled all animation and Computer Graphics in these spots. Notes Karwas, “These spots are a pleasure to work on. A true blend of photo real imagery in the whimsical world of the Hershey’s factory.”
“Like Me” opens with both an Almond Hershey Kiss and a traditional Milk Chocolate Hershey’s kiss gleefully hopping along a conveyer belt, being wrapped in their signature foil. In the background we see mechanical arms shifting piles of almonds, and flowing waterfalls of chocolate pouring into large vats. The two kisses meet at the end of the conveyer belt and are flung by a large spoon through a tunnel. We then cut to a live action shot of two coworkers sitting next to each other. They share a glance, two Kisses, and a smile. The spot closes with a Hershey’s Kiss and the super, “Delightfully delicious Hershey’s Kisses.”
Credits:
Client: Hershey’s
Titles: “Curious Kiss” :15, “Like Me” :15
Agency: Arnold NY
Agency Producer: Adam Perloff
Associate Creative Directors: Meghan Williams, Nate Williams
Chief Creative Director: John Staffen
CURIOUS KISS
Animation Direction and Editing: Piotr Karwas
Design and Modeling: Chad Fehmie
Animation, Lighting and FX: Samir Lyons
Compositing:Katrina Salicrup
Executive Producer: Michael Pardee
VFX Producer: Ryan Meredith
LIKE ME
Animation Direction and Editing: Piotr Karwas
Design and Modeling: Chad Fehmie
Animation: Alfonso Alpuerto
Lighting and FX: Samir Lyons
Compositing: Katrina Salicrup
Executive Producer: Michael Pardee
VFX Producer: Ryan Meredith
The Mission is a high-end visual effects studio specializing in commercials, film and digital content. It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA.
With the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a lean and dynamic powerhouse of a partner to deploy into your creative process.
From concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings a smart, beautiful and efficient component to every visual dimension of your project.