The music video was produced by Happy Place and edited by Modern Post’s Sofia Kerpan.
Actress and singer Keke Palmer is Usher personified in the mind-bending music video for Usher’s latest single ‘Boyfriend’, produced by production company Happy Place, directed by Ricky Alvarez and edited by Modern Post editor Sofia Kerpan. Keke sets what would be a typical scene for a night out in Vegas with her girlfriends, were she not the majority feature lip-syncing much of Usher’s own lines as he plays a phantom presence in her mind.
Sofia oscillates between cuts of Keke going out, using Facetime and gambling on the casino floor, merging flashing slot machine lights with even flasher dance scenes leading to the video’s unexpected conclusion.
Sofia joined the Modern Post team earlier this year, as part of the bicoastal post studio’s strategic expansion.
Credits:
Record Label: gamma.
SVP, Visual Content Service: Alexa Dedlow
Starring: Keke Palmer
Production Company: Happy Place
Director: Ricky Alvarez
Executive Producer: Tara Razavi
Producer: Miranda Sarah Einy
Line Producer: Julio Mata Jr.
Production Manager: Christine Park
Director of Photography: Steven Mastorelli
Post: Modern Post
Editor: Sofia Kerpan
Executive Producer/Managing Partner: Charlyn Derrick
Executive Producer: Andrew Illson
Sound Mixer & Playback: Rado Stefanov
Production Designer: Hensel Martinez
Chorography: Rosero McCoy
Color: Tyler Roth, Company 3
VFX: Pendulum VFX
Click HERE to read the original article.
Key Placements: People Magazine & Billboard