United Airlines: World Orchestra By McGarrybowen
‘World Orchestra,’ was made for United Airlines to demonstrate the power of music, and travel, to unite the world. It features Gershwin’s iconic Rhapsody in Blue, a signature element of all United’s commercials, but in a fresh new way. The film depicts musicians from one culture transported to another. A Chicago blues jazz trombonist plays in a Shanghai bamboo forest, while a Japanese flutist plays against the vast expanse of the Grand Canyon. The spot ends with the shot of the German alphornist playing on the Presidio of San Francisco – announcing to the world that San Francisco is now United’s newest global hub.
The spot is part of the ‘Uniting the World’ fall campaign from United Airlines and from Mcgarrybowen New York.
The integrated campaign also includes in-market radio, OOH, digital, social, and in-flight.
Credits
Agency: Mcgarrybowen New York
Chief Creative Officer (U.S.): Ned Crowley
Managing Director, Executive Creative Director: Haydn Morris
Group Creative Director: David DiRienz
Group Creative Director: Chris Pacetta
Director of Broadcast Production: Dante Piacenza
Executive Producer: Celia Everett
Senior Producer: Katie West
Managing Director, Global Music Production: Jerry Krenach
Managing Director, Account: Megan O’Grady
Group Managing Director: Ethel Uy
Account Supervisor: Kayla Friedman
Group Strategy Director: Marvin Miranda
Production Company: Prettybird
Director: Max Malkin
VP Executive Producer: Ali Brown
Director of Production: Tracey Hauser
Line Producer: Matt Wersinger
Editorial House: Cut + Run NY
Editor: Gary Knight
Senior Producer: Ellese Jobin
Music Production Company: Finger Music
Partner/Creative Director: Dave Hodge
Producer: Ewa Miller
Visual Effects: Framestore
VFX Supervisor: Tony Robins
Senior Producer: Clairellen Wallin
Audio Post: Sonic Union
Mixer: Mike Marinelli
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