R/GA Get Ready To Run In NYC For Nike
This Nike spot from R/GA showcases fast-paced New Yorkers who keep the city moving, whether they call themselves runners or not.
The piece features the world’s fastest marathoner, Eliud Kipchoge, alongside the tenacious city dwellers of NYC dashing to make the subway, sprinting through traffic and bounding to sneak a bite from their local bodegas.
Titled “Ready to Run NYC,” the commercial moves to music from Racket Club and sound design out of Rainhouse Music & Sound Design. Nick Crane and Alex Britten served as composer and sound designer, respectively.
The spot was edited by Paul La Calandra of Uppercut.
Client Nike Agency R/GA, New York
Copywriter: Leah Alfonso
Editorial: Uppercut, New York
Editor: Paul La Calandra
Asst. Editor: Nick Ljubicich
Post Producer: Nick Crane
Music: Racket Club, New York
Composer: Nick Crane
Sound Design: Rainhouse Music & Sound Design
Sound Designer: Alex Britten
Audio Post: Rainhouse Music & Sound Design
Mixer: Alex Britten
Colorist: Color Forager, NY, Brett Price
Read the original piece here.