R/GA Get Ready To Run In NYC For Nike

This Nike spot from R/GA showcases fast-paced New Yorkers who keep the city moving, whether they call themselves runners or not.

The piece features the world’s fastest marathoner, Eliud Kipchoge, alongside the tenacious city dwellers of NYC dashing to make the subway, sprinting through traffic and bounding to sneak a bite from their local bodegas.

Titled “Ready to Run NYC,” the commercial moves to music from Racket Club and sound design out of Rainhouse Music & Sound Design. Nick Crane and Alex Britten served as composer and sound designer, respectively.

The spot was edited by Paul La Calandra of Uppercut.

Credits:

Client Nike Agency R/GA, New York

Copywriter: Leah Alfonso

Editorial: Uppercut, New York

Editor: Paul La Calandra

Asst. Editor: Nick Ljubicich

Post Producer: Nick Crane

Music: Racket Club, New York

Composer: Nick Crane

Sound Design: Rainhouse Music & Sound Design

Sound Designer: Alex Britten

Audio Post: Rainhouse Music & Sound Design

Mixer: Alex Britten

Colorist: Color Forager, NY, Brett Price

Read the original piece here.