Creative editorial shop Uppercut editor Paul La Calandra teams up with Tool director Floyd Russ to create a powerful spot saluting military families for Verizon, titled “Never Far” that shows that family bonds can surpass the limitations of physical distance. This spot, out of 140, Verizon’s in-house agency, features a father overseas serving his country remotely, while still teaching his son about basketball. Though the distance causes strains at times, the family is able to share important and genuine moments together through video chat, showcasing a meaningful and inspiring use of the technology.

La Calandra showcases his penchant for strong narrative work, crafting a powerful message for the telecommunications brand through relatable and emotional storytelling.



Client: Verizon

Title: “Never Far”

Agency: 140

Agency Producer: James Chang

Senior Prod Man: Stephanie Balint

Creative Director: Marc Sobier/Tofer Moran/Melissa Avery

Production Company: Tool of North America

Director: Floyd Russ

Editor: Paul La Calandra

Asst. Editor: Tyler Horton

Post Producer: Lisa Sadek

Exec. Producer: Kathrin Lausch

Head of Production: Julia Williams

Flame Artist: John Geehreng

Flame Assist: Ben Williams

Color: CO3 : Kath Raisch

Audio: Sonic Union : Steve Rosen


About Uppercut

Uppercut is a bicoastal creative studio elevating post production across NYC, LA and Boston. Partnered with ZERO for visual effects, the dual studios fuse a boutique approach with a robust technical backend to concentrate on creativity and innovation across editorial, CG, VFX, animation and finishing.

Focused on telling stories at the intersection of entertainment, advertising and technology, this collective of passionate editors, creative directors, visual effects artists and producers are driven by dynamic, visually-driven narratives for commercials and feature films alike. Partnering with directors, studios, agencies and brands, the company’s work elicits emotion and impacts audiences.