Creative editorial shop Uppercut editor Paul La Calandra teams up with Tool director Floyd Russ to create a powerful spot saluting military families for Verizon, titled “Never Far” that shows that family bonds can surpass the limitations of physical distance. This spot, out of 140, Verizon’s in-house agency, features a father overseas serving his country remotely, while still teaching his son about basketball. Though the distance causes strains at times, the family is able to share important and genuine moments together through video chat, showcasing a meaningful and inspiring use of the technology.
La Calandra showcases his penchant for strong narrative work, crafting a powerful message for the telecommunications brand through relatable and emotional storytelling.
Title: “Never Far”
Agency Producer: James Chang
Senior Prod Man: Stephanie Balint
Creative Director: Marc Sobier/Tofer Moran/Melissa Avery
Production Company: Tool of North America
Director: Floyd Russ
Editor: Paul La Calandra
Asst. Editor: Tyler Horton
Post Producer: Lisa Sadek
Exec. Producer: Kathrin Lausch
Head of Production: Julia Williams
Flame Artist: John Geehreng
Flame Assist: Ben Williams
Color: CO3 : Kath Raisch
Audio: Sonic Union : Steve Rosen
Uppercut is a bicoastal creative studio elevating post production across NYC, LA and Boston. Partnered with ZERO for visual effects, the dual studios fuse a boutique approach with a robust technical backend to concentrate on creativity and innovation across editorial, CG, VFX, animation and finishing.
Focused on telling stories at the intersection of entertainment, advertising and technology, this collective of passionate editors, creative directors, visual effects artists and producers are driven by dynamic, visually-driven narratives for commercials and feature films alike. Partnering with directors, studios, agencies and brands, the company’s work elicits emotion and impacts audiences.