MTN DEW and bicoastal production company Valiant Pictures have teamed up with NASCAR fan favorite Chase Elliott for a little friendly competition in a new spot for Kroger, “DEWnited States at Kroger.” Helmed by Valiant director/Executive Producer Vincent Lin, Elliott faces off against another MTN DEW fan and driving enthusiast, comparing vehicle specs, with the fan boasting his second row and plentiful cupholders, cheerfully oblivious to the brawn of Elliott’s race car. Elliott meets the energetic fan with a calm effortless demeanor, saving the man’s dignity with an admission of vehicle defeat.

 

 

Vincent Lin’s directing career spans from feature films to campaigns with major companies such as Google, Pepsi, and Denny’s, including helming a commercial for Labatt Blue that aired during Super Bowl XLVII. His recognitions include a Silver Clio, a D&AD Pencil Award, a Bronze Cannes Lion, AI-AP International Motion Awards and multiple Shots Awards, among many others.