JIMMY JOHN’S: FREAKY FAST BY WORK IN PROGRESS
Sandwich chain Jimmy John’s is proving that ‘Freaky Fast’ is more than just a tagline when it comes to delivery. On the heels of announcing that the company will never use a third-party service to delivery its sandwiches, it’s now revealing how it delivers the fastest and freshest sandwich possible — by only delivering within five minutes of each store. Every ‘Sandwich Delivery Zone’ is carefully mapped, taking traffic and road patterns into account, and what is sacrificed in scale is made up in the quality of the sandwich.
The company has a special team of delivery zone deciders dedicated to mapping out the zone around each store and periodically checking to make sure they remain within a five-minute drive. This process is the science behind delivering sandwiches to customers quickly, affordably and as fresh as possible.
Jimmy John’s has been delivering high-quality sandwiches from its 2,800-plus locations since opening its first restaurant in 1983 and plans to open more stores to get even more customers in sandwich delivery zones. Today, the company along with its franchisees, employ approximately 45,000 drivers across 43 states.
The sandwich delivery zones are the focal point of their largest national campaign to-date, including TV, digital, and targeted out-of-home placed within delivery zones, celebrating their customers who are in the zone and proving their obsession with delivering a ‘Freaky Fresh’ sandwich.
CREDITS:
Client: Jimmy John’s
Chief Marketing Officer: John Shea
Director Of Consumer Engagement: Nathan Louer
Director Of Customer Acquisition & Loyalty: Suzanne Derouchie
Senior Designer: Chris Phillips
Marketing Operations Senior Manager: Kristi Kaiser
Head Of Consumer Video & Chief Editor: Spencer Liautaud
Agency: WIP_
Partner–Creative: Matt Talbot
Creative Director: Stephen Dalton
Creative Director: Lauren Perlow
Associate Creative Director: Josh Shelton
Senior Art Director: Allison Bhatta
Copywriter: Andrew Bridgers
Senior Designer: Jimmy Rosen
Partner_production: Stafford Bosak
Executive Producer: Nicole Schofield
Partner_account & Strategy: Alex Guerri
Partner_account & Strategy: Evan Russack
Director_account & Strategy: Stacy Moss
Supervisor_account & Strategy: Sally Kubancik
Partner_technology: Harold Jones
Production Company: Caviar
Director: Keith Schofield
Director Of Photography: Damian Joaquin Acevedo
Executive Producer: Michael Sagol
Executive Producer: Jasper Thomlinson
Line Producer: Bp Cooper
Editorial Company: Cabin
Editors: Graham Turner & Randy Baublis
Editorial Managing Director: Carr Schilling
Editorial Producer: Liz Lydecker
Color: The Mill
Colorist: Gregory Reese
VFX & Finishing Company: Electric Theatre Collective
VFX Supervisor: Tommy Smith
Digital Matte Painter: Nathan Aardvark
2d Artists: Dylan Brown, James Aguilar, Maryam Riahi, Josh Guillaume, Ujala Saini
VFX Head Of Production: Serena Noorani
VFX Producer: Sabrina Harrison
Music House: Butter Music + Sound
Music CCO: Andrew Sherman
Music ECD: Tim Kvasnosky
Music Executive Producer: Annick Mayer
Music Producer: Stone Irr
Mix House: Formosa
Sound Designer / Mixer: John Bolen
2nd Mixer: Hermann Thumann
Audio Executive Producer: Lauren Cascio
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