Sandwich chain Jimmy John’s is proving that ‘Freaky Fast’ is more than just a tagline when it comes to delivery. On the heels of announcing that the company will never use a third-party service to delivery its sandwiches, it’s now revealing how it delivers the fastest and freshest sandwich possible — by only delivering within five minutes of each store. Every ‘Sandwich Delivery Zone’ is carefully mapped, taking traffic and road patterns into account, and what is sacrificed in scale is made up in the quality of the sandwich.

The company has a special team of delivery zone deciders dedicated to mapping out the zone around each store and periodically checking to make sure they remain within a five-minute drive. This process is the science behind delivering sandwiches to customers quickly, affordably and as fresh as possible.

Jimmy John’s has been delivering high-quality sandwiches from its 2,800-plus locations since opening its first restaurant in 1983 and plans to open more stores to get even more customers in sandwich delivery zones. Today, the company along with its franchisees, employ approximately 45,000 drivers across 43 states.

The sandwich delivery zones are the focal point of their largest national campaign to-date, including TV, digital, and targeted out-of-home placed within delivery zones, celebrating their customers who are in the zone and proving their obsession with delivering a ‘Freaky Fresh’ sandwich.



Client: Jimmy John’s

Chief Marketing Officer: John Shea

Director Of Consumer Engagement: Nathan Louer

Director Of Customer Acquisition & Loyalty: Suzanne Derouchie

Senior Designer: Chris Phillips

Marketing Operations Senior Manager: Kristi Kaiser

Head Of Consumer Video & Chief Editor: Spencer Liautaud

Agency: WIP_

Partner–Creative: Matt Talbot

Creative Director: Stephen Dalton

Creative Director: Lauren Perlow

Associate Creative Director: Josh Shelton

Senior Art Director: Allison Bhatta

Copywriter: Andrew Bridgers

Senior Designer: Jimmy Rosen

Partner_production: Stafford Bosak

Executive Producer: Nicole Schofield

Partner_account & Strategy: Alex Guerri

Partner_account & Strategy: Evan Russack

Director_account & Strategy: Stacy Moss

Supervisor_account & Strategy: Sally Kubancik

Partner_technology: Harold Jones

Production Company: Caviar

Director: Keith Schofield

Director Of Photography: Damian Joaquin Acevedo

Executive Producer: Michael Sagol

Executive Producer: Jasper Thomlinson

Line Producer: Bp Cooper

Editorial Company: Cabin

Editors: Graham Turner & Randy Baublis

Editorial Managing Director: Carr Schilling

Editorial Producer: Liz Lydecker

Color: The Mill

Colorist: Gregory Reese

VFX & Finishing Company: Electric Theatre Collective

VFX Supervisor: Tommy Smith

Digital Matte Painter: Nathan Aardvark

2d Artists: Dylan Brown, James Aguilar, Maryam Riahi, Josh Guillaume, Ujala Saini

VFX Head Of Production: Serena Noorani

VFX Producer: Sabrina Harrison

Music House: Butter Music + Sound

Music CCO: Andrew Sherman

Music ECD: Tim Kvasnosky

Music Executive Producer: Annick Mayer

Music Producer: Stone Irr

Mix House: Formosa

Sound Designer / Mixer: John Bolen

2nd Mixer: Hermann Thumann

Audio Executive Producer: Lauren Cascio


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