FFresh News

be PRepared: 5 Ways to Use Twitter as a Research Tool

  By: Evangeline Enriquez   Twitter was a major player in the rise of social media, but was forced to share the spotlight as more platforms began to appear. I am here to tell you that, as a PR professional, you have to welcome Twitter back into your life with open arms as a valuable […]

On Adweek, Pampers Finds Unity in New Parent Struggles, directed by Park Pictures’ Lisa Rubisch, Composed by Kari Steinert for Butter Music + Sound, Mixed by Sonic Union

Parenting Is Overwhelming, Pampers Admits in Sweet New Ads, but We’re All in This Together The brand highlights real parents and the support of ‘fellow travelers’ By Minda Smiley   Pampers is aiming to show the real, and often nerve-wracking, aspects of parenting in its latest campaign.   They say nothing can prepare you for […]

Squeak E. Clean Studios Brings ‘Hello Tomorrow’ Back Into the Spotlight in Their Latest Music Video, On Muse by Clio

‘Hello Tomorrow,’ the Song From Spike Jonze’s Famous Adidas Ad, Gets an Upbeat Remake Squeak E. Clean Studios revisits its classic track By David Gianatasio   It’s the same old song … but with a different beat since 2005. Nearly 15 years ago, Adidas made headlines with “Hello Tomorrow,” a dreamy, dimension-hopping commercial from TBWA\Chiat\Day […]