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UploadVR Dissects the Art of 360-Degree Ads, Featuring Reel FX VR and VR Playhouse

How 5 Companies Used 360-Degree Advertisements To Promote Their Brands by MAGGIE LANE • FEBRUARY 4TH, 2017 Growing up, my family and I loved watching the Super Bowl. This had nothing to do with football. Our reasoning was two-fold: 1.Sandwiches 2. Commercials. On the first point: Sandwiches are the perfect food. They are an ideal category; the […]

K-Y Saves Mens’ Pitiful Romance Attempts in Humorous New Campaign

In a new online campaign for K-Y, DECON directing team JEAN transforms men’s woeful attempts at 11th-hour romance into a home run, saving their misgivings with an impressive performance in the bedroom. The campaign, created in partnership with RB and Havas New York, includes three online videos that take an honest approach on how last […]

Reel FX Wins Lumiere Award for Shinola 360 Factory Tour with Luke Wilson

The Lumiere Awards held at Warner Brothers Studios Virtual reality production studio Reel FX VR has been recognized again for their exceptional VR work on Monday, taking home a Lumiere Award at the 8th annual event. The night was hosted by The Advanced Imaging Society and The VR Society at the Steven J. Ross Theater […]