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PR & Social Media
Bi-coastal Agency Press Kitchen uses custom PR strategies and tactics to raise the profile of creative companies and their offerings. Our ongoing work enhances brand awareness and prestige.

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New Work From Modern Post’s William Town: Bad Bunny Joins Calvin Klein’s Advertising Hall of Fame

By Rebecca Stewart March 19, 2025 Benito is the latest ‘mega-talent’ to front one of the designer’s famous underwear campaigns, with editing by Modern Post’s William Town. Bad Bunny (AKA Benito Antonio Martínez Ocasio) has joined Jeremy Allen White, Justin Bieber, Idris Elba, and FKA Twigs in the Calvin Klein history books, posing in his trunks to promote […]

New Work from Caviar: Shaquille O’Neal Introduces ‘The Comeback Cavalry’ for Icy Hot

The campaign, directed by Caviar director Keith Schofield, aims to make pain relief feel exciting. For years, Icy Hot has been known for its signature dual-action pain relief — the power of ice and heat, otherwise known as contrast therapy. But beyond that functional benefit, the brand needed to evolve and show consumers what makes […]

USC Students Spread Irresistible Doritos Dust In Super Bowl Ad Journey

By Cierra Morgan, Intern, Press Kitchen For Super Bowl LIX, Doritos revived its “Crash the Super Bowl” contest where fans submitted commercials for the chance to win $1 million and have their ad play live during the game. The USC student body is buzzing about two of its own—Ryan Robinson and Zach Shenouda—who came this […]