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Longtime marketing industry mainstay Ross MacRae has teamed up with agency sales expert Colleen D’Amico and client-side specialist Chuck Silverman to launch Agency Source, a business development platform specifically tailored for advertising agencies and production companies. Built on 100 years of cumulative experience across the founding team, the technologically advanced platform augments an agency’s existing […]
Behind the Scenes of Coca-Cola’s AI Reinvention of a Holiday Classic Silverside AI shares lessons from using the rapidly evolving technology to remake Coca-Cola’s iconic Christmas ad By Brittaney Kiefer One of the buzziest campaigns of the holiday season so far is Coca-Cola’s artificial intelligence (AI) reboot of its classic ad, “Holidays Are Coming.” Since […]
To coordinate with the 2024 United Nations Climate Change Conference (COP29) and Climate Action Day, BETTER–the “climate store” that makes better products for a better planet–launched their latest bold statement with a massive new out-of-home campaign: a 60-foot, hand-painted personal injury lawyer-style billboard on Sunset Blvd in Los Angeles painted from November 4th to […]
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