Location: United States
Agency: Fig Agency







Fig has completed its first campaign for Ketel One Family Made Vodka, ‘Drink Marvelously’, an imaginative creative campaign. It ​captures a world where magic surrounds the everyday; a world where everyone is welcome, and experiences are bettered by being together with friends (or complete but charming strangers) who bring joy and laughter. The campaign is the latest creative expression of the award-winning Dutch vodka brand. ‘Drink Marvelously’ will ​debut during the 71st Emmy Awards Season, in which Ketel One is the Official Spirits Partner, appearing at Emmys events, on television, digital and outdoor media.

The new campaign introduces a series of whimsical, hand-drawn illustrations and animations that invite drinkers into a marvelous world ​– one full of personality, charm and of course, delicious drinks made with Ketel One Vodka. Each piece of creative will bring to life a marvelous moment, real or imagined, creating a little bit of magic and ​surprise in every scene.


Brand: Ketel One

Client: Diageo North America

CMO: Ed Pilkington

Director: Jim Ruane

Creative Agency: FIG

Founder: Mark Figliulo

CCO/Partner: Scott Vitrone

Chief Content Officer/Partner: Robert Valdes

CEO/Partner: Judith Carr-Rodriguez

CSO/Partner: Caroline Krediet

Strategy Lead: Anibal Casso

Design Director and Lead Illustrator: Max Friedman

Creative Director: Molly Jamison

Creative Director: David Goss

Creative Director: Jed Heuer

Creative Director: Dave Canning

Copywriter: Compactor; Going Up; Singing Glass; Origami: Reilly Schlitt

Art Director: Compactor; Going Up; Singing Glass; Origami: Kelsey Heard

Executive Producer: Jill Landaker Grunes

Senior Art Producer: Julia Menassa

Fig Studios Producer: Jessica Rosen

Director of Integrated Business Affairs: Sara Jagielski

Executive Director of Client Service: Finnian O’Neill

Group Account Director: Kristin Postill

Account Supervisor: Maxie Etess

Group Project Manager: Dee Dee Swartz

Animation Director: NiceShit Studio

Production Company: Jelly

Owner: Chris Page

Executive Producer: Erika Panasci

Producer: Kavita Daggar

Audio Post Production Company: Butter Music and Sound

Sound Design + Mix: Eric Hoffman & Geoff Strasser of Mr. Bronx

Producer: Renée Massé

Studio Director: Ian Jeffreys + Aaron Kotler

Executive Creative Director: Aaron Kotler

Photographer: Jamie Chung

Producer: Elle Sullivan – ESW Productions

Retoucher: The Post Office

Owner / Head Retoucher: Rebecca Manson


Read the original article HERE.