DRINK MARVELOUSLY BY FIG AGENCY
Location: United States
Agency: Fig Agency
Fig has completed its first campaign for Ketel One Family Made Vodka, ‘Drink Marvelously’, an imaginative creative campaign. It captures a world where magic surrounds the everyday; a world where everyone is welcome, and experiences are bettered by being together with friends (or complete but charming strangers) who bring joy and laughter. The campaign is the latest creative expression of the award-winning Dutch vodka brand. ‘Drink Marvelously’ will debut during the 71st Emmy Awards Season, in which Ketel One is the Official Spirits Partner, appearing at Emmys events, on television, digital and outdoor media.
The new campaign introduces a series of whimsical, hand-drawn illustrations and animations that invite drinkers into a marvelous world – one full of personality, charm and of course, delicious drinks made with Ketel One Vodka. Each piece of creative will bring to life a marvelous moment, real or imagined, creating a little bit of magic and surprise in every scene.
Credits
Brand: Ketel One
Client: Diageo North America
CMO: Ed Pilkington
Director: Jim Ruane
Creative Agency: FIG
Founder: Mark Figliulo
CCO/Partner: Scott Vitrone
Chief Content Officer/Partner: Robert Valdes
CEO/Partner: Judith Carr-Rodriguez
CSO/Partner: Caroline Krediet
Strategy Lead: Anibal Casso
Design Director and Lead Illustrator: Max Friedman
Creative Director: Molly Jamison
Creative Director: David Goss
Creative Director: Jed Heuer
Creative Director: Dave Canning
Copywriter: Compactor; Going Up; Singing Glass; Origami: Reilly Schlitt
Art Director: Compactor; Going Up; Singing Glass; Origami: Kelsey Heard
Executive Producer: Jill Landaker Grunes
Senior Art Producer: Julia Menassa
Fig Studios Producer: Jessica Rosen
Director of Integrated Business Affairs: Sara Jagielski
Executive Director of Client Service: Finnian O’Neill
Group Account Director: Kristin Postill
Account Supervisor: Maxie Etess
Group Project Manager: Dee Dee Swartz
Animation Director: NiceShit Studio
Production Company: Jelly
Owner: Chris Page
Executive Producer: Erika Panasci
Producer: Kavita Daggar
Audio Post Production Company: Butter Music and Sound
Sound Design + Mix: Eric Hoffman & Geoff Strasser of Mr. Bronx
Producer: Renée Massé
Studio Director: Ian Jeffreys + Aaron Kotler
Executive Creative Director: Aaron Kotler
Photographer: Jamie Chung
Producer: Elle Sullivan – ESW Productions
Retoucher: The Post Office
Owner / Head Retoucher: Rebecca Manson
Read the original article HERE.